The Marketing Blender Show
Welcome to The Marketing Blender Show! We are here to provide practical B2B marketing insights that will help grow your company. Our hosts, Dacia Coffey & Shasta Daisy McCarty, are both seasoned Chief Marketing Officers who have a wealth of experience in crafting effective marketing strategies that have resulted in impressive growth for businesses in various industries. We understand that B2B marketing can be challenging, and that’s why we’ve designed this show to provide you with actionable steps, real-world examples, and invaluable insights that will help you stay ahead of the competition. Whether you’re a business owner, marketer, or sales professional, The Marketing Blender Show is the perfect resource to equip you with the tools and knowledge you need to drive growth and succeed in your industry. So, if you’re ready to take your B2B marketing efforts to the next level, tune in and join us for practical marketing insights that work. And, if you’d like to learn more or speak with us, please visit our website: https://www.themarketingblender.com
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Episodes
Friday Jun 16, 2023
Friday Jun 16, 2023
The Emotional Side of Sales and Marketing Alignment
Get Access to our FREE Upcoming Live Event: Is Sales and Marketing Alignment Hurting or Helping Your Growth? ➡️ https://bit.ly/43M6VkU
Download FREE Exercises to Help You Create the Right Marketing Strategy ➡️ https://bit.ly/3mQap5z
Level Up Your B2B Marketing Strategies with Powerful Insights ➡️ https://bit.ly/3Fn4lYt
Download Specific Steps to Build an Efficient B2B Digital Marketing Machine ➡️ https://bit.ly/3JjSb3I
Our expertise is growing B2B companies with incredibly effective marketing, and we want to share that expertise with you.
We are here to help you with strategy, insight, and actionable steps that will grow your business. If you are interested in learning more or speaking with us, please visit our website ➡️ https://bit.ly/3Fnegxl
Wednesday Jun 07, 2023
Wednesday Jun 07, 2023
What’s Changed in B2B Marketing and Why it’s Killing Your Pipeline
Get Access to our FREE LinkedIn Live Events NOW! ➡️ https://www.linkedin.com/company/the-marketing-blender
Download FREE Exercises to Help You Create the Right Marketing Strategy ➡️ https://bit.ly/3mQap5z
Level Up Your B2B Marketing Strategies with Powerful Insights ➡️ https://bit.ly/3Fn4lYt
Download Specific Steps to Build an Efficient B2B Digital Marketing Machine ➡️ https://bit.ly/3JjSb3I
Our expertise is growing B2B companies with incredibly effective marketing; we want to share that expertise with you.
We are here to help you with strategy, insight, and actionable steps that will grow your business. If you are interested in learning more or speaking with us, please visit our website ➡️ https://bit.ly/3Fnegxl
Friday Jun 02, 2023
Friday Jun 02, 2023
Why You're Not Generating B2B Leads 🤯
Download FREE Exercises to Help You Create the Right Marketing Strategy ➡️ https://bit.ly/3mQap5z
Level Up Your B2B Marketing Strategies with Powerful Insights ➡️ https://bit.ly/3Fn4lYt
Download Specific Steps to Build an Efficient B2B Digital Marketing Machine ➡️ https://bit.ly/3JjSb3I
Our expertise is growing B2B companies with incredibly effective marketing; we want to share that expertise with you.
We are here to help you with strategy, insight, and actionable steps that will grow your business. If you are interested in learning more or speaking with us, please visit our website ➡️ https://bit.ly/3Fnegxl
Timestamps ⏱00:55-02:43 : Go where your buyers go! 02:45-05:14 : Have something Important to say05:56-06:58 : Take the time to give your clients a CLEAR next step06:59-07:16 : Spruce up your call to action07:19-08:28 : Don't just talk about your product08:30-10:06 : Value is defined by your customer!!09:32-10:37 : Right audience, right time10:40-12:41 : Proof your value is always defined by the customer13:10-13:49 : Targeting & Messaging misalignment14:46-15:38 : Targeting & Messaging misalignment pt. 215:39-17:04 : How to troubleshoot broken lead gen17:06-18:19 : What you may be doing wrong | Things to consider18:20-18:41 : Check your CRM!
Friday Jun 02, 2023
Friday Jun 02, 2023
How about 5 Ways to Improve B2B Lead Quality
Download FREE Exercises to Help You Create the Right Marketing Strategy ➡️ https://bit.ly/3mQap5z
Level Up Your B2B Marketing Strategies with Powerful Insights ➡️ https://bit.ly/3Fn4lYt
Download Specific Steps to Build an Efficient B2B Digital Marketing Machine ➡️ https://bit.ly/3JjSb3I
Our expertise is growing B2B companies with incredibly effective marketing; we want to share that expertise with you.
We are here to help you with strategy, insight, and actionable steps that will grow your business. If you are interested in learning more or speaking with us, please visit our website ➡️ https://bit.ly/3Fnegxl
Timestamps ⏱00:00-00:26 : Intro00:27-04:00 : Fatigue 04:02-06:22 : Set Up forms correctly06:24- 08:16: Identify your prospects08:19- 11:24 : Sales & Marketing Alignment11:26-15:05 : Intentional exclusion
Friday Jun 02, 2023
Friday Jun 02, 2023
B2B Marketing Tips to Get Your Cold❄️ Leads Warm🔥
Get Access to our FREE Recorded Live Event: 5 Ways to Get Your B2B Lead Gen Working NOW! ➡️ https://www.linkedin.com/events/5ways...
Download FREE Exercises to Help You Create the Right Marketing Strategy ➡️ https://bit.ly/3mQap5z
Level Up Your B2B Marketing Strategies with Powerful Insights ➡️ https://bit.ly/3Fn4lYt
Download Specific Steps to Build an Efficient B2B Digital Marketing Machine ➡️ https://bit.ly/3JjSb3I
Our expertise is growing B2B companies with incredibly effective marketing; we want to share that expertise with you.
We are here to help you with strategy, insight, and actionable steps that will grow your business. If you are interested in learning more or speaking with us, please visit our website ➡️ https://bit.ly/3Fnegxl
Friday Jun 02, 2023
Friday Jun 02, 2023
5 Things to NEVER Say in Your Brand Messaging
Download FREE Exercises to Help You Create the Right Marketing Strategy ➡️ https://bit.ly/3mQap5z
Level Up Your B2B Marketing Strategies with Powerful Insights ➡️ https://bit.ly/3Fn4lYt
Download Specific Steps to Build an Efficient B2B Digital Marketing Machine ➡️ https://bit.ly/3JjSb3I
Our expertise is growing B2B companies with incredibly effective marketing; we want to share that expertise with you.
We are here to help you with strategy, insight, and actionable steps that will grow your business. If you are interested in learning more or speaking with us, please visit our website ➡️ https://bit.ly/3Fnegxl
Friday Jun 02, 2023
Friday Jun 02, 2023
The Difference Between Thought Leadership & SEO Content
Download FREE Exercises to Help You Create the Right Marketing Strategy ➡️ https://bit.ly/3mQap5z
Level Up Your B2B Marketing Strategies with Powerful Insights ➡️ https://bit.ly/3Fn4lYt
Download Specific Steps to Build an Efficient B2B Digital Marketing Machine ➡️ https://bit.ly/3JjSb3I
Our expertise is growing B2B companies with incredibly effective marketing, and we want to share that expertise with you.
We are here to help you with strategy, insight, and actionable steps that will grow your business. If you are interested in learning more or speaking with us, please visit our website ➡️ https://bit.ly/3Fnegxl
Friday Jun 02, 2023
Friday Jun 02, 2023
How To Build B2B Messaging That Grabs Attention
Download FREE Exercises to Help You Create the Right Marketing Strategy ➡️ https://bit.ly/3mQap5z
Level Up Your B2B Marketing Strategies with Powerful Insights ➡️ https://bit.ly/3Fn4lYt
Download Specific Steps to Build an Efficient B2B Digital Marketing Machine ➡️ https://bit.ly/3JjSb3I
Our expertise is growing B2B companies with incredibly effective marketing, and we want to share that expertise with you.
We are here to help you with strategy, insight, and actionable steps that will grow your business. If you are interested in learning more or speaking with us, please visit our website ➡️ https://bit.ly/3Fnegxl
- Timestamps - 00:00 - Why Bad Messaging Is So Common In B2B01:23 - Visual Communication In B2B Messaging03:07 - Fascination Triggers of Your Clients5:58 - Meeting Your Customers Where They’re At08:51 - Grabbing Attention By Creating Value12:31 - Using Stories & Showing Faces
Friday Jun 02, 2023
Friday Jun 02, 2023
How to Create Compelling B2B Messaging
Download FREE Exercises to Help You Create the Right Marketing Strategy ➡️ https://bit.ly/3mQap5z
Level Up Your B2B Marketing Strategies with Powerful Insights ➡️ https://bit.ly/3Fn4lYt
Download Specific Steps to Build an Efficient B2B Digital Marketing Machine ➡️ https://bit.ly/3JjSb3I
Our expertise is growing B2B companies with incredibly effective marketing, and we want to share that expertise with you.
We are here to help you with strategy, insight, and actionable steps that will grow your business. If you are interested in learning more or speaking with us, please visit our website ➡️ https://bit.ly/3Fnegxl
- Timestamps - 00:00 - What is Messaging Choreography?01:45 - Mirroring Your Audience04:45 - Establishing Your Authority - Teaching07:39 - Common Mistakes in Teaching Your Audience10:28 - How to Prove Your Authority Through Data & Stories12:21 - How to Close The Sale with Messaging
Friday Jun 02, 2023
Friday Jun 02, 2023
Marketing Tactics vs. Marketing Strategy: Why the Difference Matters
Download FREE Exercises to Help You Create the Right Marketing Strategy ➡️ https://bit.ly/3mQap5z
Level Up Your B2B Marketing Strategies with Powerful Insights ➡️ https://bit.ly/3Fn4lYt
Download Specific Steps to Build an Efficient B2B Digital Marketing Machine ➡️ https://bit.ly/3JjSb3I
Our expertise is growing B2B companies with incredibly effective marketing, and we want to share that expertise with you. We are here to help you with strategy, insight, and actionable steps that will grow your business. If you are interested in learning more or speaking with us, please visit our website ➡️ https://bit.ly/3Fnegxl -
Timestamps -
00:00 - Intro to The Difference Between Marketing Tactics & Marketing Strategy
02:11 - Examples of Marketing Tactics & Marketing Strategy
05:24 - Why Resilient Marketing is Critical
06:56 - Considering the Future When Building a Marketing Strategy
07:56 - How Accurate Customer Data Shapes Marketing Strategy
09:19 - Examples of Common Mistakes with Marketing Tactics & Marketing Strategy
12:39 - How Thought Leadership Fits Into Marketing Strategy
13:47 - How to Get Away From Tactics & Into Strategy
17:08 - Why Marketing Tactics are so Dangerous