The Marketing Blender Show

Welcome to The Marketing Blender Show! We are here to provide practical B2B marketing insights that will help grow your company. Our hosts, Dacia Coffey & Shasta Daisy McCarty, are both seasoned Chief Marketing Officers who have a wealth of experience in crafting effective marketing strategies that have resulted in impressive growth for businesses in various industries. We understand that B2B marketing can be challenging, and that’s why we’ve designed this show to provide you with actionable steps, real-world examples, and invaluable insights that will help you stay ahead of the competition. Whether you’re a business owner, marketer, or sales professional, The Marketing Blender Show is the perfect resource to equip you with the tools and knowledge you need to drive growth and succeed in your industry. So, if you’re ready to take your B2B marketing efforts to the next level, tune in and join us for practical marketing insights that work. And, if you’d like to learn more or speak with us, please visit our website: https://www.themarketingblender.com

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Episodes

Wednesday Nov 08, 2023

Discover the importance of concise, powerful, and well-crafted mission and vision statements in this episode of The Marketing Blender Show. 
Our hosts delve into the common mistakes businesses make when creating these statements, highlighting the confusion between mission and vision statements and the misuse of buzzwords. They also share their insights about choosing words that truly encapsulate your brand's heart and purpose. 
Join the conversation as they discuss the role of these statements in driving internal motivation and external communication. Don't forget to check out the numerous resources in the show notes and share your mission and vision statements in the comments! 
Remember to like, subscribe, and stay tuned for more episodes.

Tuesday Oct 31, 2023

Welcome to the Marketing Blender Show, where we share valuable insights to help you succeed in marketing and business. In this episode, hosts Dacia and Daisy discuss the 10 essential strategies to prevent client churn and scale your revenue. 
They cover topics such as setting clear customer retention goals, quantifying your value, using transparent scorecards, engaging clients emotionally, and more. Discover how to turn challenges into opportunities, align your team's metrics with your goals, and ensure a successful customer journey. If you're looking to improve client retention and drive business growth, this episode is a must-watch.
Don't forget to hit the subscribe button and share your thoughts in the comments. Your feedback is valuable, and we're here to have real conversations to help you navigate the rapidly changing business landscape. Join us on this journey to success. 
Subscribe today!

Tuesday Oct 24, 2023

Welcome back to the Marketing Blender Show! 
In this episode, Dacia and Daisy dive deep into the world of Word-of-Mouth Marketing, revealing how you can harness its power intentionally and make it a predictable part of your marketing strategy. 
Word-of-mouth marketing isn't just about doing good work; it's about being remembered at the right time by the right people. Discover the secrets to staying top of mind, delivering remarkable experiences, and consistently sharing your expertise. Learn how to systematize your efforts and tap into the potential of brand champions and referrals. Plus, get valuable insights on creating a "referral in a box" program and the art of saying thank you in a memorable way.
If you're looking for actionable marketing insights and strategies, this episode is a must-watch! Don't forget to hit that subscribe button and share your thoughts in the comments. We appreciate your support!
Stay tuned for more marketing tips, tricks, and industry insights from the Marketing Blender team. Like, share, and subscribe to never miss an episode. Your success is our mission! 🚀

Tuesday Oct 17, 2023

Welcome to another insightful episode of The Marketing Blender Show, hosted by industry experts Dacia Coffey and Daisy McCarty. In this episode, we delve into the importance of business resilience and the role of innovation in this journey. 
We discuss how businesses can drive continuous improvement and increase profitability, how a custom software team optimized their time during shutdowns to build their next SaaS-based innovation, and how customer feedback should play a significant role in shaping your business operations. We also share a real-life example of how an economic downturn led a company to create a product that opened new doors and increased their resilience. If you're looking for strategies to enhance the resilience of your business, especially in the face of economic downturns, this episode is a must-watch! 
Don't forget to hit that subscribe button for more such insightful episodes. Check the show notes for free tools and resources. Drop us a comment or send an email with your thoughts or topics you'd like us to cover in future shows.

Tuesday Oct 10, 2023

Welcome to another episode of The Marketing Blender Show, titled "Is Different Actually Better in Marketing?" In this episode, your hosts, Daisy McCarty & Dacia Coffey, delve deep into the concept of differentiation in marketing. 
They discuss successful examples of differentiation, such as the warm chocolate chip cookies at DoubleTree hotels by Hilton and the vast 40-page menu of The Cheesecake Factory. Listen as they explore how these unique aspects create memorable experiences that make a brand remarkable. They also share how you can avoid gimmicks while still creating surprise and joy for your customers, and how differentiation can even insulate you from price wars. Daisy and Dacia also emphasize the importance of core values in driving differentiation. 
So, if you're looking to make your brand stand out in a crowded market, don't miss this episode! 💡
Remember to hit the subscribe button, give us a thumbs up if you've learned something, and check out the free tools and resources in the show notes. For more insights, visit The Marketing Blender.

Tuesday Oct 03, 2023

Welcome to the Marketing Blender show, your one-stop solution for all things marketing! Hosted by the dynamic duo, Dacia Coffey and Daisy McCarty, we delve into the intricate world of marketing strategies, brand differentiation, and value-driving techniques. We're here to help you uncover the hidden gems in your business that set you apart. 
Listen as we discuss how to align your operations, product, and innovation with your personal brand reality, and how to effectively communicate this to your customers. We'll also share tips on how to create a brand experience that removes friction points for your customers and prospects. Join us as we explore topics suggested by you, our listeners, and remember, your brand is unique, let us help you show it to the world! Don't forget to subscribe and leave a comment with your thoughts and topic suggestions. 
Enjoy the journey as we blend marketing wisdom with real-world experience, taking your business upwards and only on the Marketing Blender show!

Tuesday Sep 26, 2023

Welcome to the newest episode of The Marketing Blender Show, "7 Reasons Your B2B Business Isn’t Getting Results from Marketing"
Dacia Coffey and Daisy McCarty in this insightful episode of The Marketing Blender Show. This week, they delve into the critical topic of maximizing your marketing's effectiveness. They discuss seven key areas where opportunities lie hidden in plain sight, waiting to be harnessed for extraordinary results. From understanding the KPIs driving your decisions to maintaining discipline in your marketing strategy, and even exploring the importance of making your marketing genuinely interesting, they cover it all. 
Dacia and Daisy also delve into the repercussions of chasing new ideas without validation and the importance of staying focused on your marketing plan. As they always say, "Great marketing elicits pride and attracts attention." So if you're ready to transform your marketing strategy and achieve real outcomes, this is the episode for you. 
Got a question or topic you'd like Dacia and Daisy to tackle in a future episode? Leave a comment or send an email; they love a good challenge. And if you found value in this episode, don't forget to hit the subscribe button and give a thumbs up.
Check out the show notes for free tools and resources related to this episode. Stay tuned for more insights from The Marketing Blender Show!

Tuesday Sep 19, 2023

Hi everyone, welcome to the latest episode of The Marketing Blender Show!
Today, we're set to tackle the crucial topic of "How to Calculate Your Marketing ROI". This episode is designed to guide you in discerning the profitability of your marketing endeavours, helping you identify which strategies are proving beneficial and which ones require reconsideration. We've broken down the process into simple, easy-to-understand steps, so even those new to finance can readily appreciate the concept. This episode is a must-watch for business owners, marketing managers, and anyone keen on optimizing their marketing strategies. 
Don't forget to like, comment, and subscribe for more useful and insightful episodes. 
Stay tuned with "The Marketing Blender Show"

Tuesday Sep 12, 2023

In this latest episode of 'The Marketing Blender Show,' hosted by industry experts Daisy McCarty and Dacia Coffey, we dive into the essential factors you need to know when hiring a marketer for your business. 📈💼 
Join us as we discuss the crucial steps involved in finding the perfect addition to your marketing team, from defining the role and identifying key skills to evaluating cultural fit and experience. 💡✨
Whether you're an entrepreneur, business owner, or marketing professional looking to expand your team, this episode provides valuable insights and practical tips to help you make informed hiring decisions. Don't miss out - tune in now and level up your marketing game! 🚀🌟
 
#MarketingBlenderShow #HiringAMarketer #BusinessGrowth

Tuesday Sep 05, 2023

Are you looking for the best marketing campaigns that will drive impressive returns on your investments? 
 
Check out this episode of The Marketing Blender Show hosted by Dacia Coffey and Daisy McCarty. 🎧 In this episode, they dive deep into "The Best Marketing Campaigns That Have a High Return on Investment". 💰 
 
Get ready to learn valuable insights on how to maximize your marketing efforts for optimal ROI. Tune in now!
 
👉 Don't forget to LIKE, SUBSCRIBE, and SHARE this episode to spread the knowledge far and wide. Let's grow and learn together!-------------------------------------------------------------------------------------------------------------------
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