The Marketing Blender Show

Branding with Colin Short

🎉 Welcome back to The Marketing Blender Show! In this latest episode, your host Dacia Coffey is joined by the creative genius Colin Short, the Creative Director of The Marketing Blender. 
Get ready to peel back the curtain of creativity and discover the brilliant madness that goes into crafting unforgettable brands.
In this episode, Dacia and Colin delve into the world of mood boards and branding evolution. They explore the significance of colors, fonts, and design elements that come together to convey the look and feel of a brand. From separating the pieces to showcasing the cohesive whole, Colin shares insights into how clients can witness the evolution of their brand.
💬 If you enjoyed this episode, don't forget to like, subscribe, and hit the notification bell for more insights into the fascinating world of marketing and branding. Thanks for tuning in! 🚀____________________________________________
🌐Learn More:
Level Up Your B2B Marketing Strategies with Powerful Insights
For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses.
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer!  
🌐 Connect with Dacia & Colin:💼 LinkedIn: Dacia Coffey 💼 LinkedIn: Colin Short
 
Thank you for joining us on The Marketing Blender Show! Like, comment, share, and don't forget to subscribe! Here's to a fantastic journey ahead! 🚀🎉

Marketing & Mindset

🚀 In this episode of The Marketing Blender Show, Daisy McCarty and Dacia Coffey explore the crucial topic of "Marketing & Mindset."
💡Key Takeaways:
Shift focus to empathize with audience needs and center marketing around the value it brings.
Adopt a marathon mindset for sustained marketing success.
Cast a compelling vision, thinking big and aiming for innovation.
Maintain a positive outlook, fueling creativity, and embrace curiosity for new ideas.
Consistency is crucial for building a strong marketing foundation, coupled with a willingness to experiment and learn from failures.
Identify optimal creative spaces and step away for fresh thinking.
Humility in leadership fosters collaboration and a balanced approach between strategy and execution.
Passion fuels creativity; identify and embrace aspects of marketing that resonate with personal passion.
Dedication to continuous learning and Mastery is key for sustained growth.
🔥Action Items:
Set specific goals for cultivating empathy, patience, positive outlook, and curiosity.
Dedicate time for innovative thinking and self-growth.
Foster a collaborative and humble team culture.
Identify personal passion within marketing and commit to Mastery.
🌐Learn More:
Level Up Your B2B Marketing Strategies with Powerful Insights 
 
For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses.
 
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer!  
🌐 Connect with Dacia & Daisy:💼 LinkedIn: Dacia Coffey💼 LinkedIn: Daisy McCarty
 
Thank you for joining us on The Marketing Blender Show! Like, comment, share, and don't forget to subscribe! Here's to a fantastic journey ahead! 🚀🎉

Meet Dacia Coffey and Shasta Daisy McCarty

Welcome back to The Marketing Blender Show! 🎙️
Hey, everybody! In this latest episode of The Marketing Blender, hosts Dacia Coffey and Daisy McCarty pull back the curtain and give you a glimpse into their backgrounds, experiences, and the unique blend of skills they bring to the table. Join them as they share insights, stories, and a whole lot of fun!
 
🔍 Who are Dacia and Daisy? 🌸
Dacia Coffey, CEO of The Marketing Blender since 2013, shares her journey from a fractional Chief Marketing Officer to building a dynamic team. With a passion for speaking, strategy, and a rockstar archetype, Dacia's energy is infectious. She delves into her diverse hobbies, love for learning, and the importance of spirituality in her life.
Daisy McCarty, a fractional Chief Marketing Officer, reveals her background in marketing and corporate procurement. With a secret weapon archetype, Daisy discusses her inclination towards innovation, fascination with technology, and diverse experience across various industries.
💼 Beyond Marketing: Business & Growth 📈Dacia and Daisy discuss their roles in driving revenue, brand strategy, and navigating the complex world of B2B marketing. They touch on the importance of blending personal and professional identities and creating opportunities for growth within organizations.
 
🎉 What's Next? 🚀Stay tuned for upcoming episodes where The Marketing Blender team delves deeper into tactical marketing strategies, introducing you to more team members, and sharing insights to take your business to new heights. Subscribe now, hit that notification bell, and join the marketing journey with Dacia and Daisy!_________________________🌐 Learn More:
Level Up Your B2B Marketing Strategies with Powerful Insights!!
For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. 
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer!
🌐 Connect with Dacia & Daisy:💼 LinkedIn: Dacia Coffey 💼 LinkedIn: Daisy McCarty 
Thank you for joining us on The Marketing Blender Show! Like, comment, share, and don't forget to subscribe! Here's to a fantastic journey ahead! 🚀🎉

Holiday Marketing Do’s& Don’ts

🎄🎉 Get ready for a festive treat on The Marketing Blender Show! Your hosts, the marketing mavens Daisy McCarty and Dacia Coffey, are here to sprinkle some holiday cheer on your marketing strategies!
In today's episode, they unwrap the secrets of successful Holiday Marketing Do's and Don'ts. They journey through the magical world of holiday promotions, exploring the intricate art of gift-giving, and pinpointing the perfect timing for your marketing initiatives. 🎁⏰
Lend them your ears as they shine a light on how to respect natural buying cycles without creating artificial scarcity. Discover how to strike that perfect balance between being thoughtful and not overdoing it. They've even wrapped up some unique tips on keeping your brand memorable long after the tinsel has been taken down. 🌟
Join them as they decorate your knowledge tree with their holiday marketing wisdom, all while keeping the atmosphere light, fun and insightful. Don't forget to hit that subscribe button for more invigorating content from The Marketing Blender Show. 
So, grab your hot cocoa, put on your comfiest slippers and let's blend some marketing magic together! 🎅☕🧦__________________________________________________________________
🌐 Learn More:
Download FREE Exercises to Help You Create the Right Marketing Strategy.
 
For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses.
 
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer!
 
📣 Join Us on the Journey: Subscribe, comment, and share your thoughts with us! Don't miss out on future episodes filled with valuable insights to elevate your marketing game. Hit that subscribe button and turn on notifications.

How to Write an Amazing B2B Marketing Plan for 2024

🚀 Unlock Success in 2024 with Your B2B Marketing Plan! 🌐 | The Marketing Blender Show
🎙️ Hosts: Dacia Coffey and Daisy McCarty
🔍 In this Episode:Join Dacia and Daisy in the latest episode of The Marketing Blender Show as they unravel the secrets to crafting an exceptional B2B marketing plan for 2024. Whether you're in B2C, B2B, or even nonprofit, the insights shared are invaluable for driving results.
🌟 Key Insights:Charting Your Course: Start with a clear map of where you are and where you want to go, complete with quantifiable goals and milestones.Avoiding Tactics Over Strategy: Discover the common mistake of prioritizing tactics over strategy and why understanding your journey is crucial.Data-Driven Decision-Making: Explore the significance of accurate data in understanding your current status, from revenue breakdowns to social media metrics.Power of the "Five Whys": Uncover the root causes of challenges by repeatedly asking the "Five Whys" and enhance your strategic planning.Choosing the Right Route: Navigate efficiently by understanding your competition's strategies and going where your buyers go, using tools like keyword research.Strategic Decision-Making Criteria: Align decisions with your target audience, focusing on platforms and channels that matter most to them.
🌐 Learn More:Curious about how The Marketing Blender team tackles challenges and drives growth? Explore their services at The Marketing Blender. 
For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses.
📣 Join Us on the Journey:Subscribe, comment, and share your thoughts below! Don't miss out on future episodes filled with valuable insights to elevate your marketing game. Hit that subscribe button and turn on notifications.
#MarketingBlender #B2BMarketing #MarketingStrategy #2024MarketingPlan #BusinessGrowth 🚀🔥

What is a Fractional CMO?

Welcome back, enthusiasts, to another exhilarating episode of the Marketing Blender Show! Daisy and Dacia are set to unravel the mysteries surrounding Fractional CMOs and their pivotal role in scaling businesses. 🕵️‍♂️
🚀 Key Takeaways:- Discover the true essence of effective strategic marketing through compelling narratives and relatable examples.- Explore the power wielded by a Fractional CMO, applicable to businesses of all sizes, from start-ups eyeing their first million-dollar revenue to well-established companies breaking through revenue glass ceilings.
Don't miss this episode packed with invaluable insights on how Fractional CMOs fuel exciting return on investment and drive phenomenal growth. 🚀
Gear up for an insightful ride, and let's propel your business onward and upward together! 🚀✨__________________________________________
🌐 Explore Further:For more enriching resources and a deeper dive into the world of strategic marketing, visit our website at www.themarketingblender.com.
Want to learn more about Fractional CMOs? Follow the link: https://www.themarketingblender.com/fractional-cmo-scope-of-work/
🌐 The Marketing Blender Difference:Take a look at our unique offerings at The Marketing Blender, including robust outsourced marketing teams and the specialized Marketing Blender Lab, tailor-made for small businesses. 🌈

What Does Marketing Have to Do With Talent and Recruiting?

🚀 Welcome back to the Marketing Blender Show! 🚀
In this episode, Dacia and Daisy dive into the intriguing connection between marketing and talent acquisition. As seasoned Chief Marketing Officers, they share valuable insights into how marketing strategies can play a pivotal role in attracting and retaining top-tier talent.
🔍 Episode Title: "What Does Marketing Have to Do With Talent and Recruiting?"
🎙️ Hosts: Dacia Coffey and Daisy McCarty
🌐 Synopsis:In a world of aggressive revenue growth and fierce competition for talent, mid-market companies face a unique challenge in recruiting the right individuals. Dacia and Daisy explore the critical question of ownership in talent acquisition for these companies, emphasizing the need for a collaborative approach between marketing and HR.
They discuss the importance of creating and communicating a compelling talent brand, starting with the identification of talent personas. Whether candidates are seeking growth, stability, or retirement preparation, tailoring messaging to resonate with diverse personas is key.
The hosts stress the significance of showcasing company culture on social media platforms and the role of online reviews, particularly on platforms like Glassdoor. They highlight the power of automation in streamlining the recruitment process, improving the prospect experience, and strategically asking for reviews at emotionally satisfying touchpoints.
Dacia and Daisy advocate for a holistic hiring ecosystem, moving beyond traditional recruiting platforms and investing in social media and other channels. They emphasize the need for a clear brand promise to prospective talent and the impact of thoughtful onboarding experiences in fostering long-term loyalty.
Key Takeaways:
Talent Personas: Identify and differentiate messaging for various talent personas.
Social Media Presence: Showcase company culture on social media to attract the right candidates.
Online Reviews: Manage and respond to reviews on platforms like Glassdoor to build a positive talent reputation.
Automation: Use automation to streamline processes, enhance transparency, and identify positive touchpoints.
Hiring Ecosystem: Diversify recruitment efforts beyond traditional platforms for a more impactful ecosystem.
Brand Promise: Clearly communicate what the company offers to help employees achieve in their lives.
Onboarding: Thoughtful onboarding experiences contribute to employee longevity and loyalty.
🌟 Connect with Us:For more insights on breaking revenue plateaus, untangling messaging, and driving ROI, visit The Marketing Blender. Explore how they cater to both mid-market companies and small businesses through The Marketing Blender Lab.
📌 Additional Resources:Connect with Daisy McCarty on LinkedIn for a step-by-step script on dealing with negative Google reviews!
🚀 Stay Connected:Subscribe to our channel for more engaging content! Share your thoughts in the comments, and let us know what topics you'd like us to cover in future episodes. Your feedback fuels our journey to deliver valuable insights.
Thank you for tuning in! See you next week as we continue our journey onward and upward. 🚀

How to Build a Marketing Budget

Welcome back to another insightful episode of the Marketing Blender Show, where our hosts, Dacia Coffey and Daisy McCarty, tackle one of the challenging aspects of business growth - the marketing budget. 
We explore various facets ranging from the necessity of allocating an appropriate budget, the potential dangers of underinvestment, to the transformative role of strategic marketing in the growth of a business. With a focus on offering practical guidelines, we discuss optimal resource utilization through prioritization and address challenges that small businesses often face. We also provide innovative tactics to achieve maximum results, even under budget constraints. 
Be sure to check out our previous episodes for a more comprehensive understanding of marketing ROI. Stay tuned for more business growth strategies and insights on our show.
If you found value in this episode, please, like, share, and comment below. Your engagement helps us to create more content like this. Don't forget to subscribe to stay updated on our latest episodes. 
Onward & Upward! 💡

What Should Your Marketing Budget Be?

In this episode, we're going to discuss why you should invest more into digital marketing with your business budget. Digital marketing is one of the most effective ways to reach your target market, and it doesn't have to be expensive to get started.
If you're thinking about increasing your marketing budget, be sure to check out this video! We'll discuss the benefits of digital marketing, and how you can get the most out of your investment. After watching this video, you'll have a better understanding of why digital marketing is so important for your business!
To get started on your digital marketing campaign, start by figuring out what your budget should be. Whether you want to invest in traditional media, like advertising, or you want to invest in nontraditional channels, like social media, this video will help you figure out the right amount to spend on your marketing campaign. We'll cover the pros and cons of each channel, and help you find the right way to budget for your marketing goals!

The Art of Crafting Impactful Mission and Vision Statements

Discover the importance of concise, powerful, and well-crafted mission and vision statements in this episode of The Marketing Blender Show. 
Our hosts delve into the common mistakes businesses make when creating these statements, highlighting the confusion between mission and vision statements and the misuse of buzzwords. They also share their insights about choosing words that truly encapsulate your brand's heart and purpose. 
Join the conversation as they discuss the role of these statements in driving internal motivation and external communication. Don't forget to check out the numerous resources in the show notes and share your mission and vision statements in the comments! 
Remember to like, subscribe, and stay tuned for more episodes.