The Marketing Blender Show

What Does Marketing Have to Do With Talent and Recruiting?

🚀 Welcome back to the Marketing Blender Show! 🚀
In this episode, Dacia and Daisy dive into the intriguing connection between marketing and talent acquisition. As seasoned Chief Marketing Officers, they share valuable insights into how marketing strategies can play a pivotal role in attracting and retaining top-tier talent.
🔍 Episode Title: "What Does Marketing Have to Do With Talent and Recruiting?"
🎙️ Hosts: Dacia Coffey and Daisy McCarty
🌐 Synopsis:In a world of aggressive revenue growth and fierce competition for talent, mid-market companies face a unique challenge in recruiting the right individuals. Dacia and Daisy explore the critical question of ownership in talent acquisition for these companies, emphasizing the need for a collaborative approach between marketing and HR.
They discuss the importance of creating and communicating a compelling talent brand, starting with the identification of talent personas. Whether candidates are seeking growth, stability, or retirement preparation, tailoring messaging to resonate with diverse personas is key.
The hosts stress the significance of showcasing company culture on social media platforms and the role of online reviews, particularly on platforms like Glassdoor. They highlight the power of automation in streamlining the recruitment process, improving the prospect experience, and strategically asking for reviews at emotionally satisfying touchpoints.
Dacia and Daisy advocate for a holistic hiring ecosystem, moving beyond traditional recruiting platforms and investing in social media and other channels. They emphasize the need for a clear brand promise to prospective talent and the impact of thoughtful onboarding experiences in fostering long-term loyalty.
Key Takeaways:
Talent Personas: Identify and differentiate messaging for various talent personas.
Social Media Presence: Showcase company culture on social media to attract the right candidates.
Online Reviews: Manage and respond to reviews on platforms like Glassdoor to build a positive talent reputation.
Automation: Use automation to streamline processes, enhance transparency, and identify positive touchpoints.
Hiring Ecosystem: Diversify recruitment efforts beyond traditional platforms for a more impactful ecosystem.
Brand Promise: Clearly communicate what the company offers to help employees achieve in their lives.
Onboarding: Thoughtful onboarding experiences contribute to employee longevity and loyalty.
🌟 Connect with Us:For more insights on breaking revenue plateaus, untangling messaging, and driving ROI, visit The Marketing Blender. Explore how they cater to both mid-market companies and small businesses through The Marketing Blender Lab.
📌 Additional Resources:Connect with Daisy McCarty on LinkedIn for a step-by-step script on dealing with negative Google reviews!
🚀 Stay Connected:Subscribe to our channel for more engaging content! Share your thoughts in the comments, and let us know what topics you'd like us to cover in future episodes. Your feedback fuels our journey to deliver valuable insights.
Thank you for tuning in! See you next week as we continue our journey onward and upward. 🚀

How to Build a Marketing Budget

Welcome back to another insightful episode of the Marketing Blender Show, where our hosts, Dacia Coffey and Daisy McCarty, tackle one of the challenging aspects of business growth - the marketing budget. 
We explore various facets ranging from the necessity of allocating an appropriate budget, the potential dangers of underinvestment, to the transformative role of strategic marketing in the growth of a business. With a focus on offering practical guidelines, we discuss optimal resource utilization through prioritization and address challenges that small businesses often face. We also provide innovative tactics to achieve maximum results, even under budget constraints. 
Be sure to check out our previous episodes for a more comprehensive understanding of marketing ROI. Stay tuned for more business growth strategies and insights on our show.
If you found value in this episode, please, like, share, and comment below. Your engagement helps us to create more content like this. Don't forget to subscribe to stay updated on our latest episodes. 
Onward & Upward! 💡

What Should Your Marketing Budget Be?

In this episode, we're going to discuss why you should invest more into digital marketing with your business budget. Digital marketing is one of the most effective ways to reach your target market, and it doesn't have to be expensive to get started.
If you're thinking about increasing your marketing budget, be sure to check out this video! We'll discuss the benefits of digital marketing, and how you can get the most out of your investment. After watching this video, you'll have a better understanding of why digital marketing is so important for your business!
To get started on your digital marketing campaign, start by figuring out what your budget should be. Whether you want to invest in traditional media, like advertising, or you want to invest in nontraditional channels, like social media, this video will help you figure out the right amount to spend on your marketing campaign. We'll cover the pros and cons of each channel, and help you find the right way to budget for your marketing goals!

The Art of Crafting Impactful Mission and Vision Statements

Discover the importance of concise, powerful, and well-crafted mission and vision statements in this episode of The Marketing Blender Show. 
Our hosts delve into the common mistakes businesses make when creating these statements, highlighting the confusion between mission and vision statements and the misuse of buzzwords. They also share their insights about choosing words that truly encapsulate your brand's heart and purpose. 
Join the conversation as they discuss the role of these statements in driving internal motivation and external communication. Don't forget to check out the numerous resources in the show notes and share your mission and vision statements in the comments! 
Remember to like, subscribe, and stay tuned for more episodes.

10 Ways to End Your Client Churn Problems

Welcome to the Marketing Blender Show, where we share valuable insights to help you succeed in marketing and business. In this episode, hosts Dacia and Daisy discuss the 10 essential strategies to prevent client churn and scale your revenue. 
They cover topics such as setting clear customer retention goals, quantifying your value, using transparent scorecards, engaging clients emotionally, and more. Discover how to turn challenges into opportunities, align your team's metrics with your goals, and ensure a successful customer journey. If you're looking to improve client retention and drive business growth, this episode is a must-watch.
Don't forget to hit the subscribe button and share your thoughts in the comments. Your feedback is valuable, and we're here to have real conversations to help you navigate the rapidly changing business landscape. Join us on this journey to success. 
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How to Drive Word of Mouth Marketing on Purpose

Welcome back to the Marketing Blender Show! 
In this episode, Dacia and Daisy dive deep into the world of Word-of-Mouth Marketing, revealing how you can harness its power intentionally and make it a predictable part of your marketing strategy. 
Word-of-mouth marketing isn't just about doing good work; it's about being remembered at the right time by the right people. Discover the secrets to staying top of mind, delivering remarkable experiences, and consistently sharing your expertise. Learn how to systematize your efforts and tap into the potential of brand champions and referrals. Plus, get valuable insights on creating a "referral in a box" program and the art of saying thank you in a memorable way.
If you're looking for actionable marketing insights and strategies, this episode is a must-watch! Don't forget to hit that subscribe button and share your thoughts in the comments. We appreciate your support!
Stay tuned for more marketing tips, tricks, and industry insights from the Marketing Blender team. Like, share, and subscribe to never miss an episode. Your success is our mission! 🚀

How Marketing Can Drive Business Resilience During an Economic Downturn

Welcome to another insightful episode of The Marketing Blender Show, hosted by industry experts Dacia Coffey and Daisy McCarty. In this episode, we delve into the importance of business resilience and the role of innovation in this journey. 
We discuss how businesses can drive continuous improvement and increase profitability, how a custom software team optimized their time during shutdowns to build their next SaaS-based innovation, and how customer feedback should play a significant role in shaping your business operations. We also share a real-life example of how an economic downturn led a company to create a product that opened new doors and increased their resilience. If you're looking for strategies to enhance the resilience of your business, especially in the face of economic downturns, this episode is a must-watch! 
Don't forget to hit that subscribe button for more such insightful episodes. Check the show notes for free tools and resources. Drop us a comment or send an email with your thoughts or topics you'd like us to cover in future shows.

Is Different Actually Better in Marketing?

Welcome to another episode of The Marketing Blender Show, titled "Is Different Actually Better in Marketing?" In this episode, your hosts, Daisy McCarty & Dacia Coffey, delve deep into the concept of differentiation in marketing. 
They discuss successful examples of differentiation, such as the warm chocolate chip cookies at DoubleTree hotels by Hilton and the vast 40-page menu of The Cheesecake Factory. Listen as they explore how these unique aspects create memorable experiences that make a brand remarkable. They also share how you can avoid gimmicks while still creating surprise and joy for your customers, and how differentiation can even insulate you from price wars. Daisy and Dacia also emphasize the importance of core values in driving differentiation. 
So, if you're looking to make your brand stand out in a crowded market, don't miss this episode! 💡
Remember to hit the subscribe button, give us a thumbs up if you've learned something, and check out the free tools and resources in the show notes. For more insights, visit The Marketing Blender.

How to Differentiate and Win Against Big Competitors

Welcome to the Marketing Blender show, your one-stop solution for all things marketing! Hosted by the dynamic duo, Dacia Coffey and Daisy McCarty, we delve into the intricate world of marketing strategies, brand differentiation, and value-driving techniques. We're here to help you uncover the hidden gems in your business that set you apart. 
Listen as we discuss how to align your operations, product, and innovation with your personal brand reality, and how to effectively communicate this to your customers. We'll also share tips on how to create a brand experience that removes friction points for your customers and prospects. Join us as we explore topics suggested by you, our listeners, and remember, your brand is unique, let us help you show it to the world! Don't forget to subscribe and leave a comment with your thoughts and topic suggestions. 
Enjoy the journey as we blend marketing wisdom with real-world experience, taking your business upwards and only on the Marketing Blender show!

7 Reasons Your B2B Business Isn’t Getting Results from Marketing

Welcome to the newest episode of The Marketing Blender Show, "7 Reasons Your B2B Business Isn’t Getting Results from Marketing"
Dacia Coffey and Daisy McCarty in this insightful episode of The Marketing Blender Show. This week, they delve into the critical topic of maximizing your marketing's effectiveness. They discuss seven key areas where opportunities lie hidden in plain sight, waiting to be harnessed for extraordinary results. From understanding the KPIs driving your decisions to maintaining discipline in your marketing strategy, and even exploring the importance of making your marketing genuinely interesting, they cover it all. 
Dacia and Daisy also delve into the repercussions of chasing new ideas without validation and the importance of staying focused on your marketing plan. As they always say, "Great marketing elicits pride and attracts attention." So if you're ready to transform your marketing strategy and achieve real outcomes, this is the episode for you. 
Got a question or topic you'd like Dacia and Daisy to tackle in a future episode? Leave a comment or send an email; they love a good challenge. And if you found value in this episode, don't forget to hit the subscribe button and give a thumbs up.
Check out the show notes for free tools and resources related to this episode. Stay tuned for more insights from The Marketing Blender Show!