The Marketing Blender Show

B2B Manufacturing Marketing

Welcome to the latest episode of the Marketing Blender Show hosted by Daisy McCarty and Dacia Coffey! In this episode, we delve into the intricacies of B2B manufacturing marketing, exploring examples, tips, tricks, and essential insights for anyone navigating this complex landscape.
Manufacturing marketing comes with its own set of challenges, from supply chain issues to long buying cycles. But fear not! We've got you covered with actionable strategies to make your marketing efforts more effective.
Join us as we discuss the importance of understanding multiple buyer personas, the significance of being Omni Channel, and the evolving landscape of digital marketing for B2B manufacturers. From leveraging LinkedIn and Google ads to harnessing the power of email marketing, we'll help you craft a comprehensive marketing strategy.
But it doesn't stop there! We also explore the role of thought leadership, social selling, and the critical need for consistency in long sales cycles. Discover how to navigate competition, combat commoditization, and optimize distributor and reseller channel marketing for maximum impact.
Don't miss out on valuable insights and actionable strategies to elevate your B2B manufacturing marketing game.
 
Onward and Upward!✨
 
🌐 Learn More:Level Up Your B2B Marketing Strategies with Powerful Insights 
For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. 
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer!  
🌐 Connect with Dacia & Daisy:💼 LinkedIn: Dacia Coffey💼 LinkedIn: Daisy McCarty
👍 Hit the subscribe button and stay tuned for future episodes. Share your thoughts in the comments!

Can a Fractional CMO Really Know Your Business?

Welcome to the latest episode of the Marketing Blender Show! ✨
In the latest episode of The Marketing Blender Show, Daisy and Dacia explore the crucial question of whether a Chief Marketing Officer (CMO) can truly understand your business. They delve into the nuances of hiring an in-house CMO versus an outsourced or fractional CMO, debunking common myths while shedding light on the numerous advantages of the latter. 
🔍 Key Topics Discussed:
Understanding Revenue Sources: Probing into the balance between revenue from existing customers and new customers, along with the associated cost of customer acquisition.
Complexity vs. Commonality: Dispelling the myth that businesses are too unique for an outsider to comprehend, emphasizing the strength of a fresh set of eyes.
Loyalty vs. Performance: Challenging assumptions about the emotional commitment of an in-house person and emphasizing the importance of results.
Messaging Matters: Unveiling the pivotal role of a fractional CMO in refining messaging for increased scalability and impact.
Strategy and Tactics: Allocating resources, budget, and time, and the clarity a fractional CMO brings to the highest and best use of internal and external resources.
Numbers Tell a Story: The vital role of a fractional CMO in understanding and translating marketing metrics into the language of business, bridging the gap between numbers and human decision-makers.
Driving Maturity: How a fractional CMO propels deliberate maturity through marketing, communication, and growth strategies, actively seeking additional opportunities for value creation.
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🌐 Learn More:Level Up Your B2B Marketing Strategies with Powerful Insights 
For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. 
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer!  
🌐 Connect with Dacia & Daisy:💼 LinkedIn: Dacia Coffey💼 LinkedIn: Daisy McCarty
👍 Hit the subscribe button and stay tuned for future episodes. Share your thoughts in the comments!

What Happens When Marketing is Fun?

✨Welcome back to The Marketing Blender Show hosted by Dacia Coffey and Daisy McCarty.
In today's episode Dacia & Daisy discuss the importance of fun in B2B marketing strategies. They discuss how invoking humor, dreams, and vision can add fun elements to marketing campaigns and connect on a deeper level with customers. 
 
Listen in as they explore successful case studies from brands like Dollar Shave Club, Dove, and Lean Cuisine, demonstrating the power of being carefree, playful, and relatable. Whether it's utilizing snarky humor, creating impactful experiential marketing, or engaging customers with captivating storytelling, this episode will inspire you to think outside the box and infuse more creativity into your marketing efforts. 
Don't forget to subscribe and join us on this journey to understand the natural impulse of humans to play and lighten things up. Onward and upward!_______________________________________________________________
🌐 Learn More:
Level Up Your B2B Marketing Strategies with Powerful Insights
 
For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses.
 
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer!
 
🌐 Connect with Dacia & Daisy:💼 LinkedIn: Dacia Coffey💼 LinkedIn: Daisy McCarty
 
Thank you for joining us on The Marketing Blender Show! Like, comment, share, and don't forget to subscribe! Here's to a fantastic journey ahead! 🚀🎉

Deep Dive into Buyer Personas and Talent Personas with Mellora Moore

🚀 Welcome to the latest episode of The Marketing Blender Show! 
In this episode, Dacia is joined by fractional Chief Marketing Officer, Mellora Moore, to dive into the crucial topics of buyer personas and talent personas. Discover how understanding your target audience and potential employees can make or break your success in marketing and recruitment.
The conversation delves into the world of talent personas, emphasizing the need to understand the values, career aspirations, and preferences of potential employees. Mellora provides valuable tips on creating consistency across talent personas and maintaining alignment within the organization.
Discover the tangible benefits of having well-defined buyer and talent personas, from increased website traffic to improved email open rates. Mellora emphasizes the dynamic nature of personas, urging businesses to revisit and update them annually to stay aligned with evolving trends and goals.
If you're looking to enhance your marketing strategy and recruitment efforts, this episode is a must-watch!
Don't forget to hit the subscribe button to stay updated on The Marketing Blender Show's insightful episodes.
A big thank you to our dedicated viewers – we appreciate your continued support! Tune in for more engaging discussions on marketing, business growth, and success. Onward and upward! 🚀
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🌐Learn More:Level Up Your B2B Marketing Strategies with Powerful Insights
For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses.
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer!
 
🌐 Connect with Dacia & Mellora:💼 LinkedIn: Dacia Coffey💼 LinkedIn: Mellora Moore
 
Thank you for joining us on The Marketing Blender Show! Like, comment, share, and don't forget to subscribe! Here's to a fantastic journey ahead! 🚀🎉

Branding with Colin Short

🎉 Welcome back to The Marketing Blender Show! In this latest episode, your host Dacia Coffey is joined by the creative genius Colin Short, the Creative Director of The Marketing Blender. 
Get ready to peel back the curtain of creativity and discover the brilliant madness that goes into crafting unforgettable brands.
In this episode, Dacia and Colin delve into the world of mood boards and branding evolution. They explore the significance of colors, fonts, and design elements that come together to convey the look and feel of a brand. From separating the pieces to showcasing the cohesive whole, Colin shares insights into how clients can witness the evolution of their brand.
💬 If you enjoyed this episode, don't forget to like, subscribe, and hit the notification bell for more insights into the fascinating world of marketing and branding. Thanks for tuning in! 🚀____________________________________________
🌐Learn More:
Level Up Your B2B Marketing Strategies with Powerful Insights
For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses.
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer!  
🌐 Connect with Dacia & Colin:💼 LinkedIn: Dacia Coffey 💼 LinkedIn: Colin Short
 
Thank you for joining us on The Marketing Blender Show! Like, comment, share, and don't forget to subscribe! Here's to a fantastic journey ahead! 🚀🎉

Marketing & Mindset

🚀 In this episode of The Marketing Blender Show, Daisy McCarty and Dacia Coffey explore the crucial topic of "Marketing & Mindset."
💡Key Takeaways:
Shift focus to empathize with audience needs and center marketing around the value it brings.
Adopt a marathon mindset for sustained marketing success.
Cast a compelling vision, thinking big and aiming for innovation.
Maintain a positive outlook, fueling creativity, and embrace curiosity for new ideas.
Consistency is crucial for building a strong marketing foundation, coupled with a willingness to experiment and learn from failures.
Identify optimal creative spaces and step away for fresh thinking.
Humility in leadership fosters collaboration and a balanced approach between strategy and execution.
Passion fuels creativity; identify and embrace aspects of marketing that resonate with personal passion.
Dedication to continuous learning and Mastery is key for sustained growth.
🔥Action Items:
Set specific goals for cultivating empathy, patience, positive outlook, and curiosity.
Dedicate time for innovative thinking and self-growth.
Foster a collaborative and humble team culture.
Identify personal passion within marketing and commit to Mastery.
🌐Learn More:
Level Up Your B2B Marketing Strategies with Powerful Insights 
 
For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses.
 
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer!  
🌐 Connect with Dacia & Daisy:💼 LinkedIn: Dacia Coffey💼 LinkedIn: Daisy McCarty
 
Thank you for joining us on The Marketing Blender Show! Like, comment, share, and don't forget to subscribe! Here's to a fantastic journey ahead! 🚀🎉

Meet Dacia Coffey and Shasta Daisy McCarty

Welcome back to The Marketing Blender Show! 🎙️
Hey, everybody! In this latest episode of The Marketing Blender, hosts Dacia Coffey and Daisy McCarty pull back the curtain and give you a glimpse into their backgrounds, experiences, and the unique blend of skills they bring to the table. Join them as they share insights, stories, and a whole lot of fun!
 
🔍 Who are Dacia and Daisy? 🌸
Dacia Coffey, CEO of The Marketing Blender since 2013, shares her journey from a fractional Chief Marketing Officer to building a dynamic team. With a passion for speaking, strategy, and a rockstar archetype, Dacia's energy is infectious. She delves into her diverse hobbies, love for learning, and the importance of spirituality in her life.
Daisy McCarty, a fractional Chief Marketing Officer, reveals her background in marketing and corporate procurement. With a secret weapon archetype, Daisy discusses her inclination towards innovation, fascination with technology, and diverse experience across various industries.
💼 Beyond Marketing: Business & Growth 📈Dacia and Daisy discuss their roles in driving revenue, brand strategy, and navigating the complex world of B2B marketing. They touch on the importance of blending personal and professional identities and creating opportunities for growth within organizations.
 
🎉 What's Next? 🚀Stay tuned for upcoming episodes where The Marketing Blender team delves deeper into tactical marketing strategies, introducing you to more team members, and sharing insights to take your business to new heights. Subscribe now, hit that notification bell, and join the marketing journey with Dacia and Daisy!_________________________🌐 Learn More:
Level Up Your B2B Marketing Strategies with Powerful Insights!!
For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. 
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer!
🌐 Connect with Dacia & Daisy:💼 LinkedIn: Dacia Coffey 💼 LinkedIn: Daisy McCarty 
Thank you for joining us on The Marketing Blender Show! Like, comment, share, and don't forget to subscribe! Here's to a fantastic journey ahead! 🚀🎉

Holiday Marketing Do’s& Don’ts

🎄🎉 Get ready for a festive treat on The Marketing Blender Show! Your hosts, the marketing mavens Daisy McCarty and Dacia Coffey, are here to sprinkle some holiday cheer on your marketing strategies!
In today's episode, they unwrap the secrets of successful Holiday Marketing Do's and Don'ts. They journey through the magical world of holiday promotions, exploring the intricate art of gift-giving, and pinpointing the perfect timing for your marketing initiatives. 🎁⏰
Lend them your ears as they shine a light on how to respect natural buying cycles without creating artificial scarcity. Discover how to strike that perfect balance between being thoughtful and not overdoing it. They've even wrapped up some unique tips on keeping your brand memorable long after the tinsel has been taken down. 🌟
Join them as they decorate your knowledge tree with their holiday marketing wisdom, all while keeping the atmosphere light, fun and insightful. Don't forget to hit that subscribe button for more invigorating content from The Marketing Blender Show. 
So, grab your hot cocoa, put on your comfiest slippers and let's blend some marketing magic together! 🎅☕🧦__________________________________________________________________
🌐 Learn More:
Download FREE Exercises to Help You Create the Right Marketing Strategy.
 
For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses.
 
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer!
 
📣 Join Us on the Journey: Subscribe, comment, and share your thoughts with us! Don't miss out on future episodes filled with valuable insights to elevate your marketing game. Hit that subscribe button and turn on notifications.

How to Write an Amazing B2B Marketing Plan for 2024

🚀 Unlock Success in 2024 with Your B2B Marketing Plan! 🌐 | The Marketing Blender Show
🎙️ Hosts: Dacia Coffey and Daisy McCarty
🔍 In this Episode:Join Dacia and Daisy in the latest episode of The Marketing Blender Show as they unravel the secrets to crafting an exceptional B2B marketing plan for 2024. Whether you're in B2C, B2B, or even nonprofit, the insights shared are invaluable for driving results.
🌟 Key Insights:Charting Your Course: Start with a clear map of where you are and where you want to go, complete with quantifiable goals and milestones.Avoiding Tactics Over Strategy: Discover the common mistake of prioritizing tactics over strategy and why understanding your journey is crucial.Data-Driven Decision-Making: Explore the significance of accurate data in understanding your current status, from revenue breakdowns to social media metrics.Power of the "Five Whys": Uncover the root causes of challenges by repeatedly asking the "Five Whys" and enhance your strategic planning.Choosing the Right Route: Navigate efficiently by understanding your competition's strategies and going where your buyers go, using tools like keyword research.Strategic Decision-Making Criteria: Align decisions with your target audience, focusing on platforms and channels that matter most to them.
🌐 Learn More:Curious about how The Marketing Blender team tackles challenges and drives growth? Explore their services at The Marketing Blender. 
For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses.
📣 Join Us on the Journey:Subscribe, comment, and share your thoughts below! Don't miss out on future episodes filled with valuable insights to elevate your marketing game. Hit that subscribe button and turn on notifications.
#MarketingBlender #B2BMarketing #MarketingStrategy #2024MarketingPlan #BusinessGrowth 🚀🔥

What is a Fractional CMO?

Welcome back, enthusiasts, to another exhilarating episode of the Marketing Blender Show! Daisy and Dacia are set to unravel the mysteries surrounding Fractional CMOs and their pivotal role in scaling businesses. 🕵️‍♂️
🚀 Key Takeaways:- Discover the true essence of effective strategic marketing through compelling narratives and relatable examples.- Explore the power wielded by a Fractional CMO, applicable to businesses of all sizes, from start-ups eyeing their first million-dollar revenue to well-established companies breaking through revenue glass ceilings.
Don't miss this episode packed with invaluable insights on how Fractional CMOs fuel exciting return on investment and drive phenomenal growth. 🚀
Gear up for an insightful ride, and let's propel your business onward and upward together! 🚀✨__________________________________________
🌐 Explore Further:For more enriching resources and a deeper dive into the world of strategic marketing, visit our website at www.themarketingblender.com.
Want to learn more about Fractional CMOs? Follow the link: https://www.themarketingblender.com/fractional-cmo-scope-of-work/
🌐 The Marketing Blender Difference:Take a look at our unique offerings at The Marketing Blender, including robust outsourced marketing teams and the specialized Marketing Blender Lab, tailor-made for small businesses. 🌈