The Marketing Blender Show

What to Look for in a B2B Branding Agency

In this episode of The Marketing Blender Show, host Dacia Coffey sits down with Creative Director Colin Short to discuss the ins and outs of B2B branding. They delve into the differences between B2B and B2C branding, exploring the unique challenges and opportunities that arise when building a brand for businesses.
Colin shares his proven branding process, emphasizing the importance of understanding a company's core values, target audience, and overall mission. He reveals the secrets to creating a strong brand identity that resonates with both potential customers and employees.
Learn about the key elements to look for when choosing a B2B branding agency, including team dynamics, talent, ethics, and effort. Discover the essential deliverables that ensure your brand's success, from comprehensive logo packages and brand style guides to website tutorials and marketing assets.
Whether you're a B2B business owner or marketing professional, this episode is packed with valuable insights and practical tips for building a powerful brand that drives growth and success.
Don't forget to like, subscribe, and hit the notification bell for more episodes of The Marketing Blender Show!
 
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🌐Learn More:
Level Up Your B2B Marketing Strategies with Powerful Insights
For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses.
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer!  
🌐 Connect with Dacia & Colin:💼 LinkedIn: Dacia Coffey 💼 LinkedIn: Colin Short
 
Thank you for joining us on The Marketing Blender Show! Like, comment, share, and don't forget to subscribe! Here's to a fantastic journey ahead! 🚀🎉

The Marketing Blender Show LIVE! | What's Working for B2B Marketing in 2024?

Tune in to this episode of the Marketing Blender Show where we're serving up answers to your marketing dilemmas! 🚀 
Don't miss out on the chance to leverage marketing for your big goals! 💼 
Got burning questions for Dacia or Daisy? Drop them in the comments below!!🌟____________________________________________________________________________
🌐 Learn More:Level Up Your B2B Marketing Strategies with Powerful Insights 
For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. 
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer!  
🌐 Connect with Dacia & Daisy:💼 LinkedIn: Dacia Coffey 💼 LinkedIn: Daisy McCarty
Connect With Us:Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉

7 Amazing B2B Social Media Content Ideas with Sa Maria Boyd

✨Good Morning, Afternoon & Evening! Where ever you are, welcome back to another incredible episode of The Marketing Blender Show. ✨
In this episode, Dacia Coffey and guest host Sa Maria Boyd discuss engaging and effective B2B social media content strategies.
They dive into the world of B2B social media content creation. Dacia Coffey chats with social media pro Sa Maria Boyd about ditching the boring tactics and implementing seven creative ideas to boost your B2B social media presence.
Key takeaways you'll learn:
✨ Ditch the AI comments! Genuine interaction is key to building relationships and avoiding platform algorithms from filtering out your content.✨ Be human! Let your company's personality shine through with relatable content and behind-the-scenes glimpses.✨ Content is king (or queen)! Leverage infographics, carousels, case studies, industry news, interactive polls, and employee spotlights to keep your audience engaged.✨ People remember faces! Showcase your team and humanize your brand with photos and stories.
Ready to take your B2B social media game to the next level?
Watch this episode and discover actionable tips to transform your B2B social media strategy!
P.S. Don't forget to subscribe to The Marketing Blender Show for more insightful marketing discussions!_________________________________________________________________________________🌐 Learn More:Level Up Your B2B Marketing Strategies with Powerful Insights ➡️ https://bit.ly/the-marketing-plan-template
For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. ➡️ https://bit.ly/the-marketing-blender-lab
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer!  ➡️ https://bit.ly/the-marketing-blender
🌐 Connect with Dacia & Sa Maria:💼 LinkedIn: Dacia Coffey - https://www.linkedin.com/in/daciacoffey/💼 LinkedIn: Sa Maria Boyd- https://www.linkedin.com/in/samariabboyd/
Connect With Us:Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉

Make People Want It! : B2B Demand Generation

Hello and Welcome back to another exciting episode of The Marketing Blender Show! 
Do you ever feel like your B2B marketing is just creating leads, not desire? 
This episode of The Marketing Blender Show is all about Demand Generation!  Join hosts Dacia Coffey and Daisy McCarty as they break down the difference between lead gen and demand gen, and how to use demand gen to make your product or service the MUST-HAVE solution for your ideal customers.
You'll learn:✅ What Demand Generation is and how it differs from Lead Generation✅ When to use Demand Generation✅ Signs that your lead gen efforts might actually need Demand Generation support✅ Creative tactics to get your target market EXCITED about your offering✅ How to leverage influencers, partnerships, and content to build brand awareness and prime the market.
Dacia and Daisy also discuss:✨ The importance of education and reframing your target market's perspective✨ Why "thought leadership" is a powerful demand gen tool✨ How to build a strong Marketing Qualified Lead (MQL) base✨ Using long-tail keywords to identify emerging B2B buyer interest     And much more!
Are you a B2B marketer, salesperson, or CEO? This episode is packed with actionable strategies to help you fill your sales pipeline with qualified leads who are ready to buy.  Listen now and get ready to make your brand the go-to solution in your market!
🚨 P.S. Dacia also mentions her book, Corporate Caffeine: B2B Marketing is Different, which offers a framework for predictable, sustainable B2B marketing success. Check it out on Amazon, Barnes & Noble, or your favorite retailer!_________________________________________________________________________Get your copy of the book "Corporate Caffeine"➡️  https://daciacoffey.com/corporate-caffeine/
🌐 Learn More:Level Up Your B2B Marketing Strategies with Powerful Insights ➡️ https://bit.ly/the-marketing-plan-template
For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. ➡️ https://bit.ly/the-marketing-blender-lab
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer!  ➡️ https://bit.ly/the-marketing-blender
🌐 Connect with Dacia & Daisy:💼 LinkedIn: Dacia Coffey - https://www.linkedin.com/in/daciacoffey/💼 LinkedIn: Daisy McCarty- https://www.linkedin.com/in/daisymccarty/
Connect With Us:Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉

How to Make the Most of a Fractional Marketing Team

Welcome back to The Marketing Blender Show! ✨
 
In this episode, hosts Daisy McCarty and Dacia Coffey discuss the advantages of working with a fractional or outsourced marketing team versus hiring in-house marketers or an agency. 
They explain what a fractional team is and outline the key capabilities and areas of expertise a well-rounded marketing team should cover, including digital marketing, creative copywriting, design, photography/videography, and web development. Daisy and Dacia provide tips on how to effectively work with and get the most out of an outsourced marketing squad - treating them as an extension of your internal team, ensuring clear strategy and goals, enabling access to assets, using project management tools, open communication, testing and optimizing, systemizing processes, and more. 
They emphasize the importance of the client not becoming a bottleneck by promptly reviewing and approving the team's work. Overall, leveraging a fractional marketing crew allows you to tap into a wider range of specialized expertise for driving your marketing success.
Here are some of the key takeaways from the episode:
✨ A fractional marketing team is a team of marketing experts that you can hire on a part-time basis.✨ Fractional marketing teams can help you fill the gaps in your marketing expertise.✨ When choosing a fractional marketing team, it's important to consider the capabilities that you need.✨  To get the most out of your fractional marketing team, you need to have a clear communication strategy and be open to recommendations.
Watch the full episode to learn more about how fractional marketing teams can help your business!_________________________________________________________________________Get your copy of the book "Corporate Caffeine"➡️  https://daciacoffey.com/corporate-caffeine/
🌐 Learn More:Level Up Your B2B Marketing Strategies with Powerful Insights ➡️ https://bit.ly/the-marketing-plan-template
For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. ➡️ https://bit.ly/the-marketing-blender-lab
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer!  ➡️ https://bit.ly/the-marketing-blender
🌐 Connect with Dacia & Daisy:💼 LinkedIn: Dacia Coffey - https://www.linkedin.com/in/daciacoffey/💼 LinkedIn: Daisy McCarty- https://www.linkedin.com/in/daisymccarty/
Connect With Us:Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉

Dos and Don'ts of B2B Social Selling

What's up?! Welcome back to another episode of The Marketing Blender Show!
In this episode, hosts Dacia Coffey and Daisy McCarty dive deep into the world of social selling. Daisy, a renowned expert on the topic, shares her invaluable insights and proven strategies for leveraging social media platforms to build relationships, provide value, and ultimately drive sales.
🎯 Key Takeaways:
✅ Understand the true essence of social selling - it's about authentic engagement, not aggressive pitching.✅ Don't assume your target audience isn't active on social media - they likely are, even in B2B spaces.✅ Incorporate social selling into your daily outreach and sales activities consistently.✅ Craft personalized messages for birthdays, anniversaries, and other occasions to genuinely connect.✅ Use automation judiciously to facilitate human-to-human interactions, not spam.✅ Align social selling with your overall social media strategy and buyer's journey.✅ Focus on creating real social engagements by triggering interest and attention.
Whether you're a seasoned social seller or just starting out, this episode is packed with actionable advice and real-world examples to help you unlock the power of social selling.
Join Dacia and Daisy as they share their expertise and guide you through the dos and don'ts of this powerful sales approach.
👥 Don't forget to like, comment, and subscribe for more insightful content!_______________________________________________________________Get your copy of the book "Corporate Caffeine"
🌐 Learn More:Level Up Your B2B Marketing Strategies with Powerful Insights 
For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses.
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer!
🌐 Connect with Dacia & Daisy:💼 LinkedIn: Dacia Coffey💼 LinkedIn: Daisy McCarty
Connect With Us:Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉
#SocialSelling #SalesStrategy #DigitalMarketing #B2B #LinkedIn

Corporate Caffeine Author Interview

Hello and Welcome back to another episode of The Marketing Blender Show! ✨
In this insightful episode host Daisy McCarty sits down with Dacia Coffey, CEO of The Marketing Blender and author of the groundbreaking book "Corporate Caffeine: Boost B2B Growth Through Sales & Marketing Alignment."
Dacia shares her revolutionary approach to business-to-business marketing that puts humanity at the center. She dives deep into how companies can dramatically accelerate revenue by truly aligning their sales and marketing efforts.
Throughout the interview, Dacia unpacks powerful concepts and frameworks from her book, including:
✨ Why most B2B marketing fails by being self-centered instead of customer-centric✨ Using "messaging choreography" to say the right thing at the right time in the buyer's journey ✨ Developing multi-dimensional buyer personas to deeply understand your ideal customers✨ Mapping your sales cycle from the buyer's perspective for better sales-marketing unity✨ Leveraging marketing psychology to create emotional connections that drive purchases✨ The real meaning of branding and how to steward an authentic, differentiating brand  ✨ How to calculate an effective marketing budget based on your revenue goals✨ The massive impact organizational alignment can have on growth, culture and valuation
Whether you're a business owner, CEO, marketing leader or sales professional, this episode is a must-watch. Dacia's refreshing servant-leadership mindset will transform how you view the role of marketing in driving sustainable business success.___________________________________________________________________
Get your copy of the book "Corporate Caffeine" 
🌐 Learn More:Level Up Your B2B Marketing Strategies with Powerful Insights 
For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. 
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! 
🌐 Connect with Dacia & Daisy:💼 LinkedIn: Dacia Coffey💼 LinkedIn: Daisy McCarty
Connect With Us:Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉
#B2BMarketing #SalesAndMarketing #BuyerJourney #BrandStrategy #MarketingROI #RevenueCrew

6 Pro Tips for Maximizing Conversions on B2B Google Ads with Ramsey Sanchez

Hello and Welcome Back to The Marketing Blender Show! 
In this episode, digital marketing expert Ramsey Sanchez joins host Dacia Coffey to walk through 6 pro tips to get maximum ROI out of your B2B Google Ads campaigns. Ramsey dives deep into crucial elements like:
💥 Keyword strategy - Finding the right keywords, using negative keywords, and leveraging long-tail keywords to reach your ideal audience💥 Compelling ad copy - Writing ads that match search intent, increase CTRs, and drive qualified clicks💥 Optimized landing pages - Creating landing page experiences optimized for conversions through testing and personalization💥 Proper tracking setup - Ensuring conversions are accurately tracked across analytics, CRMs, and ad platforms💥 Conversion optimization - Testing offers, messaging, and sales funnels to continually boost conversion rates💥 Heat mapping - Using heat maps to identify friction points and optimize the user journey
Ramsey also shares a valuable checklist to audit your Google Ads account for maximum ROI, covering elements like auction insights, location targeting, search networks, bidding strategies, and ad scheduling.
Whether you're just getting started with Google Ads or looking to level up your existing campaigns, this info-packed episode provides a wealth of actionable tips from an experienced pro. Don't miss these expert insights!
If you found these Google Ads tips valuable, make sure to smash that like button and subscribe to get more expert digital marketing insights! And if you know someone running Google Ads campaigns, share this video to help them maximize their ROI too. 
Let's get the conversation going - what are your biggest Google Ads questions or struggles? Leave us a comment on our socials or over on the YouTube video!________________________________________________________🌐 Learn More:Level Up Your B2B Marketing Strategies with Powerful Insights 
For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. 
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer!
🌐 Connect with Dacia & Ramsey:💼 LinkedIn: Dacia Coffey💼 LinkedIn: Ramsey Sanchez
👍 Hit the subscribe button and stay tuned for future episodes. Share your thoughts in the comments!

The Revenue Strategy

Revenue strategy is the key to unlocking sustainable business growth and profitability. In this insightful session from March 15th, industry experts Dacia Coffey and Burt Copeland share their pioneering insights on building a revenue strategy that drives results.
Over 90 power-packed minutes, you'll learn to distinguish between good and bad revenue sources to focus your efforts on high-value revenue streams. Dacia and Burt dive deep into creating robust revenue projections aligned with your business objectives, so you can manage growth without sacrificing profitability.
This is far more than just another webinar recording. It's a comprehensive masterclass that will transform how you approach revenue strategy from the ground up. You'll walk away with an actionable framework to:
✔️ Understand good revenue vs. bad revenue sources✔️ Build data-driven revenue forecasts and projections
✔️ Prioritize profitability while accelerating growth✔️ Adjust your revenue strategy for changing market conditions
Whether you're a startup founder, executive, or revenue professional, these proven tactics from Dacia and Burt will empower you to create a revenue engine that propels your business toward sustained success.
Don't miss this opportunity to gain a competitive edge. Hit play and master the revenue strategy that will drive your business forward!

How to Build a Smashing B2B Social Media Marketing Strategy with Sa Maria Boyd

Welcome back to The Marketing Blender Show!! ✨
Join Dacia Coffey and social media extraordinaire Sa Maria Boyd for an insightful discussion on crafting an effective B2B social media marketing strategy. Sa Maria shares her expertise on navigating the unique challenges of B2B social media, including how to create valuable content, choose the right platforms, understand analytics, and build a genuine brand presence. 
They dive into topics like developing messaging that resonates with busy executives, using social media for employer branding, and staying on top of ever-changing platform trends. Sa Maria emphasizes the importance of being truly helpful and human in your approach rather than just product-pushing. 
You'll get practical tips on optimal posting frequency, video content creation, monitoring competitors, and measuring meaningful metrics beyond just likes and shares. Sa Maria also shares her inspiring journey from getting hooked on social media in college to becoming an expert B2B strategist.
Whether you're already investing in B2B social or just getting started, this episode will give you a fresh perspective on leveraging social media to connect with your target audiences in an authentic, engaging way. Tune in for actionable insights from one of the best in the business!
_________________________________________________________________________🌐 Learn More:Level Up Your B2B Marketing Strategies with Powerful Insights 
For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. 
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! 
 
🌐 Connect with Dacia & Sa Maria:💼 LinkedIn: Dacia Coffey💼 LinkedIn: Sa Maria Boyd
Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉