The Marketing Blender Show

How to Run Successful B2B Healthcare Marketing

Hello! Welcome back to The Marketing Blender Show!
In this episode, Dacia Coffey and Daisy McCarty discuss how to navigate the complexities of B2B healthcare marketing. They break down the different personas involved in the buying process, from doctors and nurses to hospital administrators and IT leaders. They also offer tips on how to develop messaging that resonates with each persona and how to align your marketing efforts with the specific needs of healthcare organizations.
Key takeaways:💡 Document your tribal knowledge and understand how your product or service aligns with the priorities of healthcare professionals and hospitals.💡 Focus on simplicity and identify opportunities to add value by addressing points of friction in the healthcare system.💡 Prioritize your marketing opportunities and don't be afraid to experiment to find what works best for your audience.
We hope you enjoyed this episode! Let us know your thoughts in the comments below. Don't forget to like and subscribe for more marketing content.
_______________________________________________________________________________Get your copy of the book "Corporate Caffeine"➡️  https://daciacoffey.com/corporate-caffeine/
🌐 Learn More:Level Up Your B2B Marketing Strategies with Powerful Insights ➡️ https://bit.ly/the-marketing-plan-template
For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. ➡️ https://bit.ly/the-marketing-blender-lab
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer!  ➡️ https://bit.ly/the-marketing-blender
🌐 Connect with Dacia & Daisy:💼 LinkedIn: Dacia Coffey - https://www.linkedin.com/in/daciacoffey/💼 LinkedIn: Daisy McCarty- https://www.linkedin.com/in/daisymccarty/
Connect With Us:Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉

How to Run Successful B2B Channel Partner Marketing

This episode of The Marketing Blender Show dives deep into the world of Channel Partner Marketing, featuring hosts Daisy McCarty and Dacia Coffey.
Here are the key takeaways you'll learn:
The Importance of Channel Partners:70% of the technology addressable market is reached through channel partners.Many businesses rely on channel partners for a significant portion of their revenue.Common Challenges:
Nearly 20% of companies report their channel partner strategies as ineffective.Lack of clear expectations and misalignment between goals lead to frustration on both sides.It typically takes a year for a channel partner to become fully productive.Building Successful Partnerships:
Define your ideal channel partner persona. Understand their needs and goals.Provide ongoing training and support to empower channel partner sales teams.Make it easy for partners to sell your product with clear messaging and sales collateral.Consider co-branded marketing campaigns and assets.Campaign in a Box for Channel Partners:
Provide documented buyer personas and messaging choreography for sales teams.Offer email outreach scripts, one-pagers, and co-branded web pages.Develop high-value assets like webinars to generate leads.Incentives and Recognition:
Structure rewards and recognition programs to motivate channel partner sales teams.Highlight top performers and share best practices across your partner network.Consider shared lead generation efforts to maximize reach and effectiveness.Watch this episode to learn how to create a thriving Channel Partner Marketing strategy that benefits both your company and your partners!
If you're on the channel partner side, this video will give you insights into what to ask for from the companies you represent.
Don't miss out on these valuable channel partner marketing best practices!_______________________________________________________________________________Get your copy of the book "Corporate Caffeine"➡️  https://daciacoffey.com/corporate-caffeine/
🌐 Learn More:Level Up Your B2B Marketing Strategies with Powerful Insights ➡️ https://bit.ly/the-marketing-plan-template
For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. ➡️ https://bit.ly/the-marketing-blender-lab
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer!  ➡️ https://bit.ly/the-marketing-blender
🌐 Connect with Dacia & Daisy:💼 LinkedIn: Dacia Coffey - https://www.linkedin.com/in/daciacoffey/💼 LinkedIn: Daisy McCarty- https://www.linkedin.com/in/daisymccarty/
Connect With Us:Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉

Blender Reacts 🤯

Dacia and Daisy are back with a spicy new episode of The Marketing Blender Show! 🌶️
In "Blender Reacts," they dive into viral marketing clips and share their unfiltered opinions.
This time, they're tackling advice from marketing giants Gary Vaynerchuk, Neil Patel, and April Dunford. Expect hot takes on:
🙅‍♀️Gary Vee's 50 Consumer Segmentations: Is this realistic for most businesses? Dacia and Daisy say HECK NO. 🤑 Neil Patel's Free Software Hook: Is this the secret sauce for SaaS companies? They're surprisingly on board.  💪 April Dunford's AI Warning: Is AI replacing marketers? They share why REAL expertise still matters.
Plus, they dish out bonus advice on:➡️ The REAL value of "free" in marketing➡️ How to create outcomes (not just sell features)➡️ Why you need to BELIEVE in what you're selling
Don't miss this no-holds-barred episode of The Marketing Blender Show! Hit that like button, subscribe, and DM us your reaction clips for a chance to be featured. 👇
Have any marketing videos you want Dacia and Daisy to react to? 🤔 Drop them a link in the comments below!_______________________________________________________________________________Get your copy of the book "Corporate Caffeine"➡️  https://daciacoffey.com/corporate-caffeine/
🌐 Learn More:Level Up Your B2B Marketing Strategies with Powerful Insights ➡️ https://bit.ly/the-marketing-plan-template
For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. ➡️ https://bit.ly/the-marketing-blender-lab
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer!  ➡️ https://bit.ly/the-marketing-blender
🌐 Connect with Dacia & Daisy:💼 LinkedIn: Dacia Coffey - https://www.linkedin.com/in/daciacoffey/💼 LinkedIn: Daisy McCarty- https://www.linkedin.com/in/daisymccarty/
Connect With Us:Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉

When to Hire a SAAS Fractional CMO for Your Startup

🚀  Wondering when is the right time to bring in a Chief Marketing Officer for your SAAS startup? The answer might surprise you! Join Dacia Coffey and Daisy McCarty in this episode of The Marketing Blender Show as they dive deep into:
💥 The surprising truth: Why RIGHT NOW is the ideal time to hire a fractional CMO, even if your revenue is at $0.🧩 Validating your product-market fit: Discover how a CMO can be your secret weapon for early market validation and customer conversations.🔎 SEO secrets for startups: Learn how to leverage SEO research to understand your target audience's pain points and position yourself for success.💸 Attracting investors with marketing: How a strong marketing strategy can be the key to unlocking investor dollars and building a viable business model.📈 The real role of a fractional CMO: Get a clear picture of how a fractional CMO can drive revenue growth and accelerate your path to profitability.Don't miss this essential episode if you're ready to take your SAAS startup to the next level!
👇 Don't forget to like, subscribe, and hit the notification bell for more actionable marketing insights!
Have questions? 🤔 Leave them in the comments below!_______________________________________________________________________________Get your copy of the book "Corporate Caffeine"➡️  https://daciacoffey.com/corporate-caffeine/
🌐 Learn More:Level Up Your B2B Marketing Strategies with Powerful Insights ➡️ https://bit.ly/the-marketing-plan-template
For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. ➡️ https://bit.ly/the-marketing-blender-lab
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer!  ➡️ https://bit.ly/the-marketing-blender
🌐 Connect with Dacia & Daisy:💼 LinkedIn: Dacia Coffey - https://www.linkedin.com/in/daciacoffey/💼 LinkedIn: Daisy McCarty- https://www.linkedin.com/in/daisymccarty/
Connect With Us:Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉
#SAAS #FractionalCMO #MarketingStrategy #Startups #RevenueGrowth #TheMarketingBlenderShow #DaciaCoffey #DaisyMcCarty

What to Look for in a B2B Branding Agency

In this episode of The Marketing Blender Show, host Dacia Coffey sits down with Creative Director Colin Short to discuss the ins and outs of B2B branding. They delve into the differences between B2B and B2C branding, exploring the unique challenges and opportunities that arise when building a brand for businesses.
Colin shares his proven branding process, emphasizing the importance of understanding a company's core values, target audience, and overall mission. He reveals the secrets to creating a strong brand identity that resonates with both potential customers and employees.
Learn about the key elements to look for when choosing a B2B branding agency, including team dynamics, talent, ethics, and effort. Discover the essential deliverables that ensure your brand's success, from comprehensive logo packages and brand style guides to website tutorials and marketing assets.
Whether you're a B2B business owner or marketing professional, this episode is packed with valuable insights and practical tips for building a powerful brand that drives growth and success.
Don't forget to like, subscribe, and hit the notification bell for more episodes of The Marketing Blender Show!
 
____________________________________________
🌐Learn More:
Level Up Your B2B Marketing Strategies with Powerful Insights
For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses.
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer!  
🌐 Connect with Dacia & Colin:💼 LinkedIn: Dacia Coffey 💼 LinkedIn: Colin Short
 
Thank you for joining us on The Marketing Blender Show! Like, comment, share, and don't forget to subscribe! Here's to a fantastic journey ahead! 🚀🎉

The Marketing Blender Show LIVE! | What's Working for B2B Marketing in 2024?

Tune in to this episode of the Marketing Blender Show where we're serving up answers to your marketing dilemmas! 🚀 
Don't miss out on the chance to leverage marketing for your big goals! 💼 
Got burning questions for Dacia or Daisy? Drop them in the comments below!!🌟____________________________________________________________________________
🌐 Learn More:Level Up Your B2B Marketing Strategies with Powerful Insights 
For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. 
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer!  
🌐 Connect with Dacia & Daisy:💼 LinkedIn: Dacia Coffey 💼 LinkedIn: Daisy McCarty
Connect With Us:Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉

7 Amazing B2B Social Media Content Ideas with Sa Maria Boyd

✨Good Morning, Afternoon & Evening! Where ever you are, welcome back to another incredible episode of The Marketing Blender Show. ✨
In this episode, Dacia Coffey and guest host Sa Maria Boyd discuss engaging and effective B2B social media content strategies.
They dive into the world of B2B social media content creation. Dacia Coffey chats with social media pro Sa Maria Boyd about ditching the boring tactics and implementing seven creative ideas to boost your B2B social media presence.
Key takeaways you'll learn:
✨ Ditch the AI comments! Genuine interaction is key to building relationships and avoiding platform algorithms from filtering out your content.✨ Be human! Let your company's personality shine through with relatable content and behind-the-scenes glimpses.✨ Content is king (or queen)! Leverage infographics, carousels, case studies, industry news, interactive polls, and employee spotlights to keep your audience engaged.✨ People remember faces! Showcase your team and humanize your brand with photos and stories.
Ready to take your B2B social media game to the next level?
Watch this episode and discover actionable tips to transform your B2B social media strategy!
P.S. Don't forget to subscribe to The Marketing Blender Show for more insightful marketing discussions!_________________________________________________________________________________🌐 Learn More:Level Up Your B2B Marketing Strategies with Powerful Insights ➡️ https://bit.ly/the-marketing-plan-template
For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. ➡️ https://bit.ly/the-marketing-blender-lab
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer!  ➡️ https://bit.ly/the-marketing-blender
🌐 Connect with Dacia & Sa Maria:💼 LinkedIn: Dacia Coffey - https://www.linkedin.com/in/daciacoffey/💼 LinkedIn: Sa Maria Boyd- https://www.linkedin.com/in/samariabboyd/
Connect With Us:Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉

Make People Want It! : B2B Demand Generation

Hello and Welcome back to another exciting episode of The Marketing Blender Show! 
Do you ever feel like your B2B marketing is just creating leads, not desire? 
This episode of The Marketing Blender Show is all about Demand Generation!  Join hosts Dacia Coffey and Daisy McCarty as they break down the difference between lead gen and demand gen, and how to use demand gen to make your product or service the MUST-HAVE solution for your ideal customers.
You'll learn:✅ What Demand Generation is and how it differs from Lead Generation✅ When to use Demand Generation✅ Signs that your lead gen efforts might actually need Demand Generation support✅ Creative tactics to get your target market EXCITED about your offering✅ How to leverage influencers, partnerships, and content to build brand awareness and prime the market.
Dacia and Daisy also discuss:✨ The importance of education and reframing your target market's perspective✨ Why "thought leadership" is a powerful demand gen tool✨ How to build a strong Marketing Qualified Lead (MQL) base✨ Using long-tail keywords to identify emerging B2B buyer interest     And much more!
Are you a B2B marketer, salesperson, or CEO? This episode is packed with actionable strategies to help you fill your sales pipeline with qualified leads who are ready to buy.  Listen now and get ready to make your brand the go-to solution in your market!
🚨 P.S. Dacia also mentions her book, Corporate Caffeine: B2B Marketing is Different, which offers a framework for predictable, sustainable B2B marketing success. Check it out on Amazon, Barnes & Noble, or your favorite retailer!_________________________________________________________________________Get your copy of the book "Corporate Caffeine"➡️  https://daciacoffey.com/corporate-caffeine/
🌐 Learn More:Level Up Your B2B Marketing Strategies with Powerful Insights ➡️ https://bit.ly/the-marketing-plan-template
For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. ➡️ https://bit.ly/the-marketing-blender-lab
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer!  ➡️ https://bit.ly/the-marketing-blender
🌐 Connect with Dacia & Daisy:💼 LinkedIn: Dacia Coffey - https://www.linkedin.com/in/daciacoffey/💼 LinkedIn: Daisy McCarty- https://www.linkedin.com/in/daisymccarty/
Connect With Us:Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉

How to Make the Most of a Fractional Marketing Team

Welcome back to The Marketing Blender Show! ✨
 
In this episode, hosts Daisy McCarty and Dacia Coffey discuss the advantages of working with a fractional or outsourced marketing team versus hiring in-house marketers or an agency. 
They explain what a fractional team is and outline the key capabilities and areas of expertise a well-rounded marketing team should cover, including digital marketing, creative copywriting, design, photography/videography, and web development. Daisy and Dacia provide tips on how to effectively work with and get the most out of an outsourced marketing squad - treating them as an extension of your internal team, ensuring clear strategy and goals, enabling access to assets, using project management tools, open communication, testing and optimizing, systemizing processes, and more. 
They emphasize the importance of the client not becoming a bottleneck by promptly reviewing and approving the team's work. Overall, leveraging a fractional marketing crew allows you to tap into a wider range of specialized expertise for driving your marketing success.
Here are some of the key takeaways from the episode:
✨ A fractional marketing team is a team of marketing experts that you can hire on a part-time basis.✨ Fractional marketing teams can help you fill the gaps in your marketing expertise.✨ When choosing a fractional marketing team, it's important to consider the capabilities that you need.✨  To get the most out of your fractional marketing team, you need to have a clear communication strategy and be open to recommendations.
Watch the full episode to learn more about how fractional marketing teams can help your business!_________________________________________________________________________Get your copy of the book "Corporate Caffeine"➡️  https://daciacoffey.com/corporate-caffeine/
🌐 Learn More:Level Up Your B2B Marketing Strategies with Powerful Insights ➡️ https://bit.ly/the-marketing-plan-template
For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. ➡️ https://bit.ly/the-marketing-blender-lab
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer!  ➡️ https://bit.ly/the-marketing-blender
🌐 Connect with Dacia & Daisy:💼 LinkedIn: Dacia Coffey - https://www.linkedin.com/in/daciacoffey/💼 LinkedIn: Daisy McCarty- https://www.linkedin.com/in/daisymccarty/
Connect With Us:Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉

Dos and Don'ts of B2B Social Selling

What's up?! Welcome back to another episode of The Marketing Blender Show!
In this episode, hosts Dacia Coffey and Daisy McCarty dive deep into the world of social selling. Daisy, a renowned expert on the topic, shares her invaluable insights and proven strategies for leveraging social media platforms to build relationships, provide value, and ultimately drive sales.
🎯 Key Takeaways:
✅ Understand the true essence of social selling - it's about authentic engagement, not aggressive pitching.✅ Don't assume your target audience isn't active on social media - they likely are, even in B2B spaces.✅ Incorporate social selling into your daily outreach and sales activities consistently.✅ Craft personalized messages for birthdays, anniversaries, and other occasions to genuinely connect.✅ Use automation judiciously to facilitate human-to-human interactions, not spam.✅ Align social selling with your overall social media strategy and buyer's journey.✅ Focus on creating real social engagements by triggering interest and attention.
Whether you're a seasoned social seller or just starting out, this episode is packed with actionable advice and real-world examples to help you unlock the power of social selling.
Join Dacia and Daisy as they share their expertise and guide you through the dos and don'ts of this powerful sales approach.
👥 Don't forget to like, comment, and subscribe for more insightful content!_______________________________________________________________Get your copy of the book "Corporate Caffeine"
🌐 Learn More:Level Up Your B2B Marketing Strategies with Powerful Insights 
For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses.
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer!
🌐 Connect with Dacia & Daisy:💼 LinkedIn: Dacia Coffey💼 LinkedIn: Daisy McCarty
Connect With Us:Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉
#SocialSelling #SalesStrategy #DigitalMarketing #B2B #LinkedIn