The Marketing Blender Show

Employer Branding, Attracting Talent and Fixing the People Problems Preventing Your Growth

In this insightful episode, Dacia Coffey is joined by special guest host Mark Mitford, CEO of HR Catalyst, to explore the critical intersection of HR and marketing in driving business success. Discover how addressing people problems can unlock revenue growth and optimize overall performance.
Key Takeaways:➡️ The Hidden Costs of People Problems: Uncover the financial impact of high employee turnover, low engagement, and ineffective onboarding processes.➡️ The Importance of Talent Retention: Learn strategies to increase employee retention, reduce recruiting costs, and build a more resilient workforce.➡️ Aligning HR and Marketing: Understand how collaboration between these two departments can create a powerful employer brand and attract top talent.➡️ The STAR Model for Scaling People: Explore Mark Mitford's proven framework for optimizing people performance and creating a thriving company culture.➡️ Practical Tips for Leaders: Get actionable advice on improving your interviewing skills, onboarding processes, and leadership capabilities.
Don't Miss:📍 Mark's insights on common HR mistakes and how to avoid them📍 Dacia's perspective on the role of marketing in attracting and retaining talent📍 The importance of building trust and respect within your team📍 How to create a positive employee experience that drives engagement and productivity📍 The value of investing in leadership training and development
Whether you're a small business owner or a seasoned executive, this episode offers invaluable guidance on addressing people problems and fostering a high-performing organization. Hit that subscribe button and leave a comment with your thoughts!________________________________________________________🌐 Connect with Dacia & Mark:💼 LinkedIn: Dacia Coffey💼 LinkedIn: Mark Mitford
 
🌐 Be sure to visit Mark's HR Catalyst Consulting Website and Tune in to Their Podcast for more valuable insights!💻 HR Catalyst Consulting Website 🎙 HR Catalyst Consulting Podcast
🌐 Learn More:Level Up Your B2B Marketing Strategies with Powerful Insights
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! 
 
👍 Hit that subscribe button and turn on notifications to stay tuned for more episodes!Share your thoughts in the comments!
#PeopleProblems #RevenueGrowth #HRStrategy #EmployerBranding #TheMarketingBlenderShow

How to Build a B2B Marketing Funnel with Ramsey Sanchez

In this episode of The Marketing Blender Show, Dacia Coffey is joined by special co-host Ramsey Sanchez, Head of Digital Marketing at The Marketing Blender, to uncover the top secrets of B2B lead nurture. They discuss the key differences between B2B and B2C funnels, emphasizing the importance of building long-term relationships and providing value throughout the buyer's journey.
Key takeaways:✅ B2B lead nurture is NOT optional: Learn why nurturing leads is essential for scaling your business and achieving sustainable growth.✅ Understand the B2B buyer's journey: Discover how to identify and address your prospects' pain points and goals through targeted messaging and content.✅ Build a robust lead nurture system: Get actionable tips on creating an effective funnel that guides prospects towards a sales-qualified meeting.✅ Utilize the right tools and platforms: Explore essential marketing tools like CRMs, project management software, chatbots, and analytics to optimize your lead nurture process.✅ Avoid common lead nurture mistakes: Learn how to identify and fix broken funnels, improve messaging, and track the right metrics.✅ Embrace the human side of lead nurture: Discover the power of servant leadership in marketing and how to provide value before, during, and after the sale.
Don't miss:➡️ Real-world examples of successful B2B lead nurture campaigns➡️ Insights into tracking and analyzing buyer behavior to refine your funnel➡️ The importance of speed to response and personalized follow-up➡️ Tips on leveraging brand campaigns and thought leadership for long-term nurture➡️ The role of customer nurture in driving repeat business and referrals
If you're ready to take your B2B lead generation to the next level, this episode is packed with valuable information and actionable advice. ________________________________________________________🌐 Learn More:Level Up Your B2B Marketing Strategies with Powerful Insights 
For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. 
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! 
🌐 Connect with Dacia & Ramsey:💼 LinkedIn: Dacia Coffey 💼 LinkedIn: Ramsey Sanchez
👍 Hit that subscribe button and turn on notifications to stay tuned for more episodes!
Share your thoughts in the comments!
#B2BLeadNurture #MarketingFunnels #SalesQualifiedLeads #TheMarketingBlenderShow

The Best B2B SaaS Lead Generation Tactics

Hello and welcome back !! ✨
In this episode of The Marketing Blender Show, Dacia Coffey and Daisy McCarty delve into the best lead generation tactics specifically tailored for B2B SaaS companies. They break down three distinct business models: SaaS-only, SaaS plus customization, and SaaS plus consulting, and offer targeted lead generation strategies for each.
Discover:➡️ SaaS-only: Master organic and paid SEO, content marketing, and brand campaigns to drive high-volume leads and build a sustainable pipeline.➡️ SaaS plus customization: Leverage PPC advertising, review sites, co-sponsored events, and high-touch sales outreach to attract and convert quality leads.➡️ SaaS plus consulting: Utilize gated content marketing, in-person speaking engagements, and peer introductions to build trust and land high-ticket deals.
Key takeaways:➡️ The importance of understanding your specific business model and tailoring your lead generation tactics accordingly.➡️ Common missteps to avoid and special considerations for each SaaS model.➡️ How to prioritize the buyer's experience and build a customer-centric approach.➡️ The critical role of sales and operations alignment in achieving success.➡️ Actionable tips to implement these tactics and accelerate your B2B SaaS lead generation.
If you're looking to generate more leads, increase revenue, and achieve sustainable growth for your B2B SaaS company, this episode is packed with valuable insights. 
Hit that subscribe button, leave your comments and questions, and we'll see you next week!
_______________________________________________________________________Get your copy of the book "Corporate Caffeine"
🌐 Learn More:Level Up Your B2B Marketing Strategies with Powerful Insights
For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. 
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! 
🌐 Connect with Dacia & Daisy:💼 LinkedIn: Dacia Coffey💼 LinkedIn: Daisy McCarty
Connect With Us:Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉
 
#B2BSaaS #LeadGeneration #MarketingStrategy #SalesTactics #TheMarketingBlenderShow

B2B Marketing for Instagram with Sa Maria Boyd

Join Dacia Coffey and special co-host Sa Maria Boyd as they debunk the myth that Instagram is solely for B2C businesses. Discover how B2B companies can leverage this visual platform to showcase their culture, products, services, and connect with potential clients and talent.
Key Takeaways:✨ Why Instagram is a valuable tool for B2B marketing, regardless of industry✨ The types of content that resonate with B2B audiences on Instagram✨ Best practices for maximizing engagement and building a loyal following✨ How to use Instagram Stories and Reels effectively✨ The importance of authenticity and having fun on social media
Don't Miss:➡️ Sa Maria's insights on creating visually appealing and engaging content➡️ Tips on using Instagram for employer branding and attracting top talent➡️ Dacia's perspective on integrating paid social media campaigns for greater reach
If you're ready to elevate your B2B marketing strategy on Instagram, this episode is packed with valuable information. Hit that like button, subscribe to our channel, and let us know your thoughts in the comments below!
_______________________________________________________________________🌐 Learn More:Level Up Your B2B Marketing Strategies with Powerful Insights 
For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. 
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! 
 
🌐 Connect with Dacia & Sa Maria:💼 LinkedIn: Dacia Coffey💼 LinkedIn: Sa Maria Boyd
Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉
#FacebookTips #SocialMediaStrategy #TheMarketingBlenderShow
#B2BMarketing #InstagramStrategy #SocialMediaTips #TheMarketingBlender

How to Generate B2B Leads MUCH Faster

Hello and welcome back!!
In this episode of The Marketing Blender Show, Dacia Coffey and Daisy McCarty dive deep into the world of B2B lead generation, providing actionable insights to help you accelerate your sales pipeline and achieve faster revenue growth.
What You'll Learn:✨ The clear distinction between Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs), and why both are crucial for sustainable business growth✨ Proven strategies to attract and convert high-quality SQLs quickly, including speaking engagements, referral marketing, and targeted digital advertising✨ How to leverage webinars effectively to capture engaged leads and nurture them into loyal customers✨ The power of Account-Based Marketing (ABM) in targeting and winning key accounts through personalized outreach and engagement✨ The often-overlooked potential of earned media and public relations in establishing authority and credibility, leading to faster lead conversion✨ Why prioritizing your existing customers through cross-selling, upselling, and reducing churn is the foundation for long-term revenue success
Don't Miss Out:Whether you're a startup, small business, or established enterprise, this episode is packed with valuable tips to supercharge your B2B lead generation efforts. Hit that like button, subscribe to our channel, and leave a comment with your biggest marketing challenges - we're here to help you blend your way to success!
_______________________________________________________________________Get your copy of the book "Corporate Caffeine"
🌐 Learn More:Level Up Your B2B Marketing Strategies with Powerful Insights
For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. 
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! 
🌐 Connect with Dacia & Daisy:💼 LinkedIn: Dacia Coffey💼 LinkedIn: Daisy McCarty
Connect With Us:Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉
 
#B2BLeadGeneration #MarketingStrategy #SalesEnablement #RevenueGrowth #TheMarketingBlenderShow

What to Fix in Your B2B Marketing Funnel

Hey B2B marketers! Struggling to see results from your marketing funnel? You're not alone. Dacia Coffey and Daisy McCarty, the dynamic duo behind The Marketing Blender Show, are here to help you identify and fix the most common funnel flaws.
In this episode, they delve deep into the B2B marketing funnel, debunking the myth of "one size fits all" and offering practical tips to:
➡️ Craft irresistible hooks: Learn how to capture attention and validate your ideal customer's pain points from the very beginning.➡️ Offer the right value: Discover lead magnets that nurture prospects and help them progress, not just "Tire Kickers" looking for freebies.➡️ Master the messaging magic: Ensure your messaging aligns with each stage of the buyer's journey, keeping them engaged and moving forward.➡️ Track what matters: Go beyond vanity metrics and understand how to track the right data to optimize your funnel for success.➡️ Avoid the follow-up fail: Learn how to keep prospects engaged with valuable, multi-channel follow-up that drives results.And that's not all! Dacia and Daisy also discuss the difference between sales-qualified leads and nurturing leads for future revenue.
Ready to transform your B2B marketing funnel? Watch this episode and get ready to see a significant improvement in your lead generation and sales pipeline.
P.S. Don't forget to check out The Marketing Blender's website at https://www.linkedin.com/company/the-marketing-blender to learn more about their fractional CMO and outsourced marketing services!
#MarketingFunnel #B2BMarketing #LeadGeneration #MarketingTips #TheMarketingBlender

Facebook Tips with Sa Maria Boyd

Can B2B Companies REALLY Find Success on Facebook? (Yes, Here's How!)
Hey everybody, and welcome back to the Marketing Blender Show! In this episode, Dacia Coffey sits down with social media expert Sa Maria Boyd to uncover the secrets of B2B marketing on Facebook.
Sa Maria shares insider tips on:
➡️ Leveraging Facebook groups to connect with your ideal audience and establish authority.➡️ The art of transitioning from providing value in groups to promoting your business authentically.➡️ The critical importance of moderators in maintaining a healthy group dynamic.➡️ How to create engaging content that resonates with your target audience and showcases your company culture.➡️ The power of employee advocacy and user-generated content in building trust and driving engagement.➡️ Understanding the difference between organic posts, boosted posts, and Facebook ads to achieve your marketing goals.➡️ Best practices for navigating the Meta Business Suite and maximizing your reach across Facebook and Instagram.➡️ Common mistakes B2B companies make on Facebook (and how to avoid them!)➡️ Tools and strategies to make posting and engaging on Facebook easier and more efficient.
Whether you're a seasoned B2B marketer or just starting out, this episode is packed with actionable insights to help you harness the power of Facebook for your business.
Hit that like button, subscribe to our channel, and leave a comment below with your burning Facebook marketing questions!
_________________________________________________________________________🌐 Learn More:Level Up Your B2B Marketing Strategies with Powerful Insights 
For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. 
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! 
 
🌐 Connect with Dacia & Sa Maria:💼 LinkedIn: Dacia Coffey💼 LinkedIn: Sa Maria Boyd
Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉
#B2BMarketing #FacebookTips #SocialMediaStrategy #MarketingBlenderShow

B2B Marketing Automation

Welcome back to The Marketing Blender Show! In this episode, Dacia Coffey and Daisy McCarty tackle the often complex topic of B2B marketing automation. 
They break down:➡️ The power of automation: How it can save time, reduce errors, and prevent burnout for your marketing and sales teams.➡️ What to automate: Nurture campaigns, ads, reminders, social media, data reporting, lead follow-up, sales tasks, chatbots, and more.➡️ How to automate: Prioritize low-lift, high-impact tasks first, keep it simple, and always test before fully automating.➡️ What NOT to automate: Broken processes, tasks that require a human touch, and creative elements.
Dacia and Daisy share real-world examples and best practices to help you implement effective automation strategies for your B2B business. Whether you're just starting out with automation or looking to level up your existing efforts, this episode is packed with valuable insights.
Don't miss out! Hit the like button, subscribe to our channel, and leave a comment below with your specific automation questions or challenges. We'd love to hear from you!
Visit us at themarketingblender.com for more information about our fractional CMOs and outsourced marketing teams.
Let's blend your marketing for success!
#MarketingAutomation #B2BMarketing #TheMarketingBlender #DaciaCoffey #DaisyMcCarty
 
 
_______________________________________________________________________Get your copy of the book "Corporate Caffeine"
🌐 Learn More:Level Up Your B2B Marketing Strategies with Powerful Insights 
For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. 
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer!  ➡️ https://bit.ly/the-marketing-blender
🌐 Connect with Dacia & Daisy:💼 LinkedIn: Dacia Coffey 💼 LinkedIn: Daisy McCarty
Connect With Us:Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉

The Truth About Outsourced B2B Lead Generation

Hey there marketing superstars! 🤩
Dacia and Daisy from The Marketing Blender Show are here to tackle a common challenge: outsourced B2B lead generation. In this episode, they debunk the myths and misconceptions surrounding this service and explain how it can actually work for you, if done correctly.
Here's what you'll learn:
- The deadly assumptions businesses make about outsourced lead gen (and why they lead to disappointment)- Why "magic pool of buyers" and "numbers game" are marketing fantasies- How to leverage outsourced B2B lead gen services strategically- The importance of buyer personas and a well-mapped sales process- Building a lead ecosystem for long-term success
Feeling frustrated with your current lead gen efforts? This episode is packed with valuable insights to help you make informed decisions and maximize your ROI.
Hit that subscribe button and join The Marketing Blender fam for more marketing tips and tricks!
P.S. Got a specific question about outsourced B2B lead gen? Leave a comment below or reach out to Dacia and Daisy on social media or themarketingblender.com.
#B2BMarketing #LeadGeneration #MarketingStrategy #themarketingblendershow _______________________________________________________________________Get your copy of the book "Corporate Caffeine"
🌐 Learn More:Level Up Your B2B Marketing Strategies with Powerful Insights 
For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. 
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer!  ➡️ https://bit.ly/the-marketing-blender
🌐 Connect with Dacia & Daisy:💼 LinkedIn: Dacia Coffey 💼 LinkedIn: Daisy McCarty
Connect With Us:Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉

Navigating the Complexity of B2B2C Marketing

Struggling to navigate the complexities of B2B to Consumer (B2BtoC) marketing? This episode of The Marketing Blender Show is for you!
Dacia and Daisy dive deep into the world of selling to big box retailers like Walmart and Costco, where you don't directly control the customer relationship.
Here's what you'll learn:- What B2BtoC buyers REALLY care about (it's not how amazing your product is!)- How to craft messaging that resonates with retail decision-makers- Proven strategies to drive demand and sell-through in local markets- The importance of building a strong brand for B2BtoC success
Plus:- Tips for getting that crucial first meeting with a buyer- How to leverage digital and print marketing to generate local interest- The secret to building a loyal customer base that keeps retailers happy- Feeling overwhelmed? The Marketing Blender team is here to help! We offer fractional CMOs and outsourced marketing solutions to drive your success.
Ready to learn more?
Visit our website: https://www.themarketingblender.com/
Check out our other podcasts:- Messaging Choreography- Demand Generation
Don't forget to subscribe for more insightful marketing content!
P.S. Leave your questions in the comments below! We're happy to help you navigate the B2BtoC landscape.