The Marketing Blender Show

Level Up Your Business: The CEO vs. CSO Showdown

A great CEO can run a company, but a great CSO helps it see the future.
Join Dacia Coffey on this episode of The Marketing Blender Show as she explores the crucial differences between a CEO (Chief Executive Officer) and a CSO (Chief Strategy Officer). Dacia dives into the responsibilities of a CSO and shares practical ways to bring a strategic, long-term approach to your business.
Learn how to create a resilient business plan and stay ahead of the curve.

Unlocking the Power of Personal Branding

Ready to turn your reputation into your superpower? In this episode of The Marketing Blender Show, Dacia Coffey dives deep into the world of personal branding.
Discover how to build an authentic brand using tools like colors, dress style, and the right social media platforms. Dacia shares her own journey and explains why understanding how others perceive you is more important than just self-identity.
You'll learn how a strong personal brand can boost your trust and authenticity, influence your career advancement, and help leaders become "social CEOs." Plus, Dacia gives you practical homework to get crystal clear on your brand and shares powerful examples of people who have mastered this skill.

Why Are B2B Marketers Burned Out?

Are you feeling frustrated, burned out, or even considering leaving your marketing job? You’re not alone.
In this episode of The Marketing Blender Show, host Dacia Coffey uncovers why so many B2B marketers are quitting at record rates—and what you can do about it.
Dacia takes a deep dive into the root causes of marketing burnout, from overly tactical roles and unrealistic expectations to a lack of alignment with company goals. But it’s not all bad news—she also shares practical steps to take control of your career and thrive in today’s marketing landscape.
You’ll discover how to align your marketing efforts with core business objectives, present like an executive to secure leadership buy-in, collaborate more effectively with sales teams, and strategically manage your career for long-term success.
Whether you’re a marketing professional looking for a fresh perspective or a leader focused on building stronger, more effective teams, this episode delivers actionable insights you can implement today.

Navigating B2B Content Marketing in the Age of AI

Is your marketing content getting lost in the digital noise? 📉 In the latest episode of The Marketing Blender Show, hosts Dacia Coffey and fractional CMO Crystal Jones dive deep into the growing chasm between what marketers want to publish and what algorithms actually show.
Discover how AI is reshaping content creation, the rise of AI-generated content, and why authenticity and genuine human connection are more crucial than ever. We'll tackle:
1. The unique challenges of B2B marketing
2. Striking the perfect balance between thought leadership and SEO
3. How to leverage AI effectively without losing your unique voice or creativity
Learn practical strategies for consistency, truly understanding your audience, and navigating the ever-evolving landscape of digital marketing in the age of AI. Don't miss out on insights that will help your content finally break through!

Unlock Revenue & Growth: Marketing's Financial Playbook

Ever wonder how to truly bridge the gap between your B2B marketing efforts and the bottom line? In this episode of The Marketing Blender Show, Dacia Coffey and Crystal Jones reveal the crucial link between business finances and marketing plans!
Discover how understanding average deal size can become your secret weapon for aligning with the finance team, driving revenue, and boosting growth. Crystal shares invaluable insights on transitioning from a tactical marketer to a strategic powerhouse by leveraging key financial insights. We also dive deep into identifying key buyer personas and ensuring your marketing perfectly aligns with overarching business goals. This episode is your detailed guide to making a tangible impact on business outcomes!

Bridging the Gap: Key Lessons B2B Marketers Can Learn from B2C Strategies

Ever wonder what B2B marketers can learn from their B2C counterparts? In this episode of The Marketing Blender Show, host Dacia Coffey reveals three game-changing lessons that will transform your B2B strategy! We're diving deep into the power of familiarity & consistency, harnessing emotional decision-making, and mastering visual communication.
Dacia also unpacks critical nuances like customer knowledge, brand significance, positioning, and messaging, showing you how to truly understand your buyers' emotional and cognitive journeys. Get ready for actionable insights on tactics, metrics, and why understanding your customer is the ultimate secret sauce for optmizing any marketing strategy. Tune in now and blend your way to better marketing!

High ROI Hiring: Finding and Keeping Talented B2B Marketers and Salespeople

Feeling frustrated by the constant churn in your B2B marketing and sales teams? We get it. 👋 On this episode of The Marketing Blender, Dacia Coffey and Ryan Heath share their expert strategies to finally build a stable, high-performing team for "High ROI Hiring."
Discover the secret to identifying individuals with raw intelligence and talent (even without extensive experience!), the crucial difference between simple agreement and true team alignment, and how to craft job descriptions that attract genuine superstars. We'll also unpack the hidden costs of a bad hire, common pitfalls to avoid, and the vital importance of nurturing your team long after they've joined.
If you're ready to transform your B2B hiring into a strategic advantage and foster a truly thriving workplace, this episode is a must-watch!

Should You Talk About Faith In Marketing?

Welcome to the Marketing Blender Show! In this episode, host Dacia explores the intriguing topic of faith-based marketing. Dacia discusses what faith-based marketing entails, its importance, and the potential impact on an organization’s revenue and reputation.
The episode delves into important data about consumer beliefs in the U.S., the role of faith in marketing strategies, and offers personal insights and real-world examples. Tune in to learn how aligning your brand with faith-driven values could affect your business.
 
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Unlock Your Marketing Potential: The Ultimate Guide to Marketing Audits

Unlock your marketing potential! In this episode of The Marketing Blender Show, Dacia Coffey, Sa Maria Boyd, and Ramsey Sanchez from Marketing Blender pull back the curtain on the marketing audit process.
Discover why a fresh, market-centric look at your marketing is crucial. We'll break down what a marketing audit entails, from assessing messaging and positioning to competitor comparisons. Plus, get insights into specific social media and paid media audits.
Learn how to prepare for and benefit from an audit, and walk away with quick wins, alignment strategies, and data-driven insights to elevate your marketing game. Essential viewing for in-house marketers and agency professionals alike!
 
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Unlocking real B2B Marketing ROI: A Practical Guide

In this episode of The Marketing Blender Show, host Dacia Coffey tackles one of the biggest challenges for B2B marketers: calculating genuine ROI. She introduces her unique "Three R" methodology – Revenue, Reputation, and Resilience – to effectively measure marketing's true impact.
Dacia reveals how marketing ROI is deeply connected to servant leadership, team culture, and your overall growth strategy. Through practical screen-sharing and real-world numerical examples, she demystifies the process of building a robust, trackable, and optimized marketing system.
Learn why systematizing your marketing efforts, just like any other business function, is crucial for scalable and predictable revenue growth. This episode provides actionable tips and frameworks, from defining marketing and sales alignment to understanding the impact of various lead sources, all designed to help you create a unified growth culture within your organization.
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