The Marketing Blender Show

Unlock the Power of the Flywheel: Transforming Customer Journey Mapping

In this episode of The Marketing Blender Show, host Dacia Coffey sits down with fractional CMO Lisa Albert to reveal why leading businesses are shifting from the traditional marketing funnel to a holistic flywheel approach.
Discover how to break down silos, achieve cross-team alignment, and use key metrics like gross revenue retention (GRR) and customer lifetime value (LTV) to drive sustainable growth. Lisa shares practical strategies you can implement right away to improve customer engagement, boost profitability, and scale your organization—whether you’re in B2B or B2C.
✨ What You’ll Learn in This Episode:
- Why the funnel is outdated and how the flywheel model improves the customer journey
- Strategies to enhance gross revenue retention and increase lifetime customer value - How to align marketing, sales, and customer success teams for maximum impact
- Real-world tips for implementing flywheel strategies at scale
If you’re ready to optimize your customer experience and unlock consistent revenue growth, you don’t want to miss this conversation!
 
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Stop Guessing, Start Growing: The Marketing Systems You Need

Ready to stop guessing and start growing? In this episode of The Marketing Blender Show, Dacia Coffey reveals the three essential systems you need for predictable, sustainable, and exciting business growth.
Learn how to build a powerful lead generation system with multiple sources, a high-converting lead conversion system, and a lifetime customer value system to keep your business thriving.
Tune in to discover the actionable steps you can take to drive aggressive revenue growth.

How B2B Brands Can Win on Social Media

In this episode of The Marketing Blender Show, hosts Dacia Coffey and Samaria Boyd dive deep into how B2B companies can use social media to grow brand awareness, build trust, and generate leads.
They break down what it takes to succeed on platforms like LinkedIn, Facebook, Instagram, TikTok, Pinterest, and YouTube—from creating educational content and showing off your company culture to leveraging engaging visuals that grab attention.
What You’ll Learn in This Episode:
- Why consistency is the secret to long-term success
- How to choose the right platforms for your audience - The untapped opportunities of TikTok and Pinterest for B2B
- Best-performing content types for engagement and growth
- Practical tips to overcome hesitation and start building your presence
Whether you’re just getting started with social media or refining advanced strategies, this conversation is packed with actionable insights to help you elevate your B2B marketing game.

Mastering B2B Lead Gen: Avoid the Pitfalls & Build a Sustainable System

In this episode of The Marketing Blender Show, hosts Dacia Coffey and Ramsey Sanchez are diving deep into B2B lead generation.
Are you tired of buying lead lists that go nowhere? Dacia and Ramsey are breaking down why that's a losing game and how to build a resilient, multi-source lead generation system that actually works. You'll learn:
- The biggest mistakes businesses make with lead generation.                      - Why a multi-source system is your best defense against algorithm changes.                                                                                                                - A breakdown of fast, medium, and slow-speed lead sources (and how to use them all).
The value of various channels, including PPC, SEO, email marketing, and more.
This episode is a must-watch for marketers, business owners, and sales teams who want to move beyond short-term fixes and create a sustainable system for long-term revenue growth.

From Overwhelmed To Organized: Smarter B2B Marketing

Fed up with your endless B2B marketing to-do list? You're not alone. In this episode of The Marketing Blender, join hosts Dacia Coffey and Daisy McCarty as they tackle the overwhelm head-on. They'll show you how to break free from the "tyranny of the to-do list" and reclaim your time with actionable strategies.
Inside this episode:
1. Strategy and Prioritization: Learn how to focus on what truly moves the needle. 2. Delegation and Systemization: Discover how to offload low-value tasks and build repeatable systems.                                                                                               3. Personal Mastery: Find out how to align your work with your natural rhythms to make your job more joyful and effective.
Get ready to transform your B2B marketing workload and achieve higher-value, more strategic work.

The CEO's Guide to Social Media

Should CEOs be on social media? Yes—and we'll show you how.
Join Dacia Coffey and Sina Azmoudeh on The Marketing Blender Show as they provide a complete guide to social media for CEOs. You'll get 10 specific ideas to kickstart your content, along with the critical dos and don'ts for building an authentic and powerful online presence.
Learn how to use social media to boost your brand and your business.

Level Up Your Business: The CEO vs. CSO Showdown

A great CEO can run a company, but a great CSO helps it see the future.
Join Dacia Coffey on this episode of The Marketing Blender Show as she explores the crucial differences between a CEO (Chief Executive Officer) and a CSO (Chief Strategy Officer). Dacia dives into the responsibilities of a CSO and shares practical ways to bring a strategic, long-term approach to your business.
Learn how to create a resilient business plan and stay ahead of the curve.

Unlocking the Power of Personal Branding

Ready to turn your reputation into your superpower? In this episode of The Marketing Blender Show, Dacia Coffey dives deep into the world of personal branding.
Discover how to build an authentic brand using tools like colors, dress style, and the right social media platforms. Dacia shares her own journey and explains why understanding how others perceive you is more important than just self-identity.
You'll learn how a strong personal brand can boost your trust and authenticity, influence your career advancement, and help leaders become "social CEOs." Plus, Dacia gives you practical homework to get crystal clear on your brand and shares powerful examples of people who have mastered this skill.

Why Are B2B Marketers Burned Out?

Are you feeling frustrated, burned out, or even considering leaving your marketing job? You’re not alone.
In this episode of The Marketing Blender Show, host Dacia Coffey uncovers why so many B2B marketers are quitting at record rates—and what you can do about it.
Dacia takes a deep dive into the root causes of marketing burnout, from overly tactical roles and unrealistic expectations to a lack of alignment with company goals. But it’s not all bad news—she also shares practical steps to take control of your career and thrive in today’s marketing landscape.
You’ll discover how to align your marketing efforts with core business objectives, present like an executive to secure leadership buy-in, collaborate more effectively with sales teams, and strategically manage your career for long-term success.
Whether you’re a marketing professional looking for a fresh perspective or a leader focused on building stronger, more effective teams, this episode delivers actionable insights you can implement today.

Navigating B2B Content Marketing in the Age of AI

Is your marketing content getting lost in the digital noise? 📉 In the latest episode of The Marketing Blender Show, hosts Dacia Coffey and fractional CMO Crystal Jones dive deep into the growing chasm between what marketers want to publish and what algorithms actually show.
Discover how AI is reshaping content creation, the rise of AI-generated content, and why authenticity and genuine human connection are more crucial than ever. We'll tackle:
1. The unique challenges of B2B marketing
2. Striking the perfect balance between thought leadership and SEO
3. How to leverage AI effectively without losing your unique voice or creativity
Learn practical strategies for consistency, truly understanding your audience, and navigating the ever-evolving landscape of digital marketing in the age of AI. Don't miss out on insights that will help your content finally break through!