What Does Marketing Have to Do With Talent and Recruiting?

🚀 Welcome back to the Marketing Blender Show! 🚀

In this episode, Dacia and Daisy dive into the intriguing connection between marketing and talent acquisition. As seasoned Chief Marketing Officers, they share valuable insights into how marketing strategies can play a pivotal role in attracting and retaining top-tier talent.

🔍 Episode Title: "What Does Marketing Have to Do With Talent and Recruiting?"

🎙️ Hosts: Dacia Coffey and Daisy McCarty

🌐 Synopsis:
In a world of aggressive revenue growth and fierce competition for talent, mid-market companies face a unique challenge in recruiting the right individuals. Dacia and Daisy explore the critical question of ownership in talent acquisition for these companies, emphasizing the need for a collaborative approach between marketing and HR.

They discuss the importance of creating and communicating a compelling talent brand, starting with the identification of talent personas. Whether candidates are seeking growth, stability, or retirement preparation, tailoring messaging to resonate with diverse personas is key.

The hosts stress the significance of showcasing company culture on social media platforms and the role of online reviews, particularly on platforms like Glassdoor. They highlight the power of automation in streamlining the recruitment process, improving the prospect experience, and strategically asking for reviews at emotionally satisfying touchpoints.

Dacia and Daisy advocate for a holistic hiring ecosystem, moving beyond traditional recruiting platforms and investing in social media and other channels. They emphasize the need for a clear brand promise to prospective talent and the impact of thoughtful onboarding experiences in fostering long-term loyalty.

Key Takeaways:

• Talent Personas: Identify and differentiate messaging for various talent personas.
• Social Media Presence: Showcase company culture on social media to attract the right candidates.
• Online Reviews: Manage and respond to reviews on platforms like Glassdoor to build a positive talent reputation.
• Automation: Use automation to streamline processes, enhance transparency, and identify positive touchpoints.
• Hiring Ecosystem: Diversify recruitment efforts beyond traditional platforms for a more impactful ecosystem.
• Brand Promise: Clearly communicate what the company offers to help employees achieve in their lives.
• Onboarding: Thoughtful onboarding experiences contribute to employee longevity and loyalty.

🌟 Connect with Us:
For more insights on breaking revenue plateaus, untangling messaging, and driving ROI, visit The Marketing Blender. Explore how they cater to both mid-market companies and small businesses through The Marketing Blender Lab.

📌 Additional Resources:
Connect with Daisy McCarty on LinkedIn for a step-by-step script on dealing with negative Google reviews!

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Thank you for tuning in! See you next week as we continue our journey onward and upward. 🚀