Marketing Tactics vs. Marketing Strategy: Why the Difference Matters

Marketing Tactics vs. Marketing Strategy: Why the Difference Matters

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Timestamps -

• 00:00 - Intro to The Difference Between Marketing Tactics & Marketing Strategy
• 02:11 - Examples of Marketing Tactics & Marketing Strategy
• 05:24 - Why Resilient Marketing is Critical
• 06:56 - Considering the Future When Building a Marketing Strategy
• 07:56 - How Accurate Customer Data Shapes Marketing Strategy
• 09:19 - Examples of Common Mistakes with Marketing Tactics & Marketing Strategy
• 12:39 - How Thought Leadership Fits Into Marketing Strategy
• 13:47 - How to Get Away From Tactics & Into Strategy
• 17:08 - Why Marketing Tactics are so Dangerous