How to Make the Most of a Fractional Marketing Team

Welcome back to The Marketing Blender Show! ✨

 

In this episode, hosts Daisy McCarty and Dacia Coffey discuss the advantages of working with a fractional or outsourced marketing team versus hiring in-house marketers or an agency. 

They explain what a fractional team is and outline the key capabilities and areas of expertise a well-rounded marketing team should cover, including digital marketing, creative copywriting, design, photography/videography, and web development. Daisy and Dacia provide tips on how to effectively work with and get the most out of an outsourced marketing squad - treating them as an extension of your internal team, ensuring clear strategy and goals, enabling access to assets, using project management tools, open communication, testing and optimizing, systemizing processes, and more. 

They emphasize the importance of the client not becoming a bottleneck by promptly reviewing and approving the team's work. Overall, leveraging a fractional marketing crew allows you to tap into a wider range of specialized expertise for driving your marketing success.

Here are some of the key takeaways from the episode:

✨ A fractional marketing team is a team of marketing experts that you can hire on a part-time basis.
✨ Fractional marketing teams can help you fill the gaps in your marketing expertise.
✨ When choosing a fractional marketing team, it's important to consider the capabilities that you need.
✨  To get the most out of your fractional marketing team, you need to have a clear communication strategy and be open to recommendations.

Watch the full episode to learn more about how fractional marketing teams can help your business!
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