How Marketing Can Drive Business Resilience During an Economic Downturn

Welcome to another insightful episode of The Marketing Blender Show, hosted by industry experts Dacia Coffey and Daisy McCarty. In this episode, we delve into the importance of business resilience and the role of innovation in this journey. 

We discuss how businesses can drive continuous improvement and increase profitability, how a custom software team optimized their time during shutdowns to build their next SaaS-based innovation, and how customer feedback should play a significant role in shaping your business operations. We also share a real-life example of how an economic downturn led a company to create a product that opened new doors and increased their resilience. If you're looking for strategies to enhance the resilience of your business, especially in the face of economic downturns, this episode is a must-watch! 

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