Dos and Don'ts of B2B Social Selling

What's up?! Welcome back to another episode of The Marketing Blender Show!

In this episode, hosts Dacia Coffey and Daisy McCarty dive deep into the world of social selling. Daisy, a renowned expert on the topic, shares her invaluable insights and proven strategies for leveraging social media platforms to build relationships, provide value, and ultimately drive sales.

🎯 Key Takeaways:

✅ Understand the true essence of social selling - it's about authentic engagement, not aggressive pitching.
✅ Don't assume your target audience isn't active on social media - they likely are, even in B2B spaces.
✅ Incorporate social selling into your daily outreach and sales activities consistently.
✅ Craft personalized messages for birthdays, anniversaries, and other occasions to genuinely connect.
✅ Use automation judiciously to facilitate human-to-human interactions, not spam.
✅ Align social selling with your overall social media strategy and buyer's journey.
✅ Focus on creating real social engagements by triggering interest and attention.

Whether you're a seasoned social seller or just starting out, this episode is packed with actionable advice and real-world examples to help you unlock the power of social selling.

Join Dacia and Daisy as they share their expertise and guide you through the dos and don'ts of this powerful sales approach.

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💼 LinkedIn: Daisy McCarty

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