The Marketing Blender Show

When B2B Marketing Consulting Goes Wrong

Hey everyone, welcome back to the Marketing Blender Show!
In this episode, Dacia and Daisy dive deep into the murky waters of B2B marketing consulting gone wrong. 😱 
They'll be spilling the tea ☕ on common mistakes, horror stories from clients who've wasted thousands (even YEARS!) on ineffective marketing, and the crucial lessons they've learned along the way.
Here's what you can expect:👉 The REAL reason most B2B marketing fails (it's simpler than you think!)👉 Why chasing tactics is a recipe for disaster👉 How to avoid the "shiny object syndrome" and stay focused on what matters👉 The biggest mistakes B2B leaders make (and how to avoid them)👉 The essential questions to ask any potential marketing consultant👉 Plus, Dacia and Daisy share some of their own cringe-worthy moments and how those failures shaped the Marketing Blender into what it is today.
Don't miss out on this essential episode! Hit that subscribe button and leave a comment sharing your own marketing mishaps. Let's learn from each other and build a better future for B2B marketing. 🤝_______________________________________________________________________Get your copy of the book "Corporate Caffeine" ➡️  https://daciacoffey.com/corporate-caffeine/
🌐 Learn More:Level Up Your B2B Marketing Strategies with Powerful Insights ➡️ https://bit.ly/the-marketing-plan-template
For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. ➡️ https://bit.ly/the-marketing-blender-lab
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer!  ➡️ https://bit.ly/the-marketing-blender
🌐 Connect with Dacia & Daisy:💼 LinkedIn: Dacia Coffey - https://www.linkedin.com/in/daciacoffey/💼 LinkedIn: Daisy McCarty- https://www.linkedin.com/in/daisymccarty/
Connect With Us:Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉
#B2BMarketing #MarketingConsulting #MarketingMistakes #MarketingStrategy #BusinessGrowth #RevenueStrategy #TheMarketingBlender #DaciaCoffey #DaisyMcCarty

Personal Branding and the Social CEO

Are you a CEO who's hiding from social media?  🙈  It's time to step into the spotlight and become a Social CEO! 💥  In this episode of the Marketing Blender Show, Dacia and Daisy dive deep into personal branding for CEOs and why it's crucial for success in today's digital world.
We cover:- Why CEOs need to be active on social media (and no, it's not a waste of time!)- The power of employee advocacy and how it can skyrocket your reach and revenue 🚀- Practical tips for creating engaging content that builds trust and humanizes your brand 🤝- How to find YOUR unique voice and share it authentically online 🎤- Simple strategies to overcome social media overwhelm and actually enjoy the process! 😎
Plus, get ready for some actionable advice like:- Sally Hogshead's Fascination Triggers assessment to identify your personal brand superpowers ✨A simple 3-word exercise to uncover how others perceive you 🤯- The "What do you hate?" trick to define your values and ignite your passion 🔥Don't miss out on this game-changing episode! Hit that play button and transform your online presence today! 💥
-------------------------------------🔗  Resources Mentioned:
Sally Hogshead's Fascination Triggers Assessment The Marketing Blender
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🔥  Don't forget to:
Like this video 👍Subscribe to our channel for more marketing gold! 🔔Share this video with a CEO who needs to hear this message! 🚀
 
#TheMarketingBlenderShow #SocialCEO #PersonalBranding #Leadership #SocialMediaMarketing #MarketingTips #BusinessGrowth #CEOLife #TheMarketingBlender #CEO

How to Build a Strong B2B Brand Strategy

Hey everyone!  Dacia and Daisy here, and today we're diving into the nitty-gritty of B2B branding.  Forget just pretty logos and colors – we're talking about building a brand strategy that actually makes a difference!
In this episode, we'll cover:👉 Why your brand needs a solid "why" (Hint: It's not just about making money!)👉 How to figure out who you're REALLY talking to (and why that matters BIG TIME)👉 The lowdown on positioning and differentiation (aka, how to stand out from the crowd)👉 Scaling your brand like a boss (with brand archetypes and good ol' fashioned documentation)👉Why your brand needs to connect with people's emotions (and how to make that happen)
Plus, we'll share some real-world examples and stories from our own branding adventures (including the time we helped a financial group ditch the boring blue and embrace the power of purple! 💜)
But we're not stopping there! We'll also be digging into:➡️ Brand Strategy vs. Brand Tactics: Understand the crucial difference and why strategy comes first.➡️ Defining Brand Strategy: Learn how to identify your brand's purpose, target audience, and position in the market.➡️  The Importance of "Why": Discover how a clear brand purpose fuels passion, resonates with your audience, and drives long-term success.
Don't miss out on this branding bonanza! Hit that subscribe button and turn on notifications so you don't miss a single episode._______________________________________________________________________
Get your copy of the book "Corporate Caffeine"
🌐 Learn More:Level Up Your B2B Marketing Strategies with Powerful Insights!
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer!
🌐 Connect with Dacia & Daisy:💼 LinkedIn: Dacia Coffey💼 LinkedIn: Daisy McCarty
Connect With Us:Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉
#B2BBranding #BrandStrategy #MarketingStrategy #TheMarketingBlenderShow

Top B2B Lead Nurturing Secrets with Ramsey Sanchez

Hello! Welcome back to The Marketing Blender Show! Join Dacia Coffey and Ramsey Sanchez as they dive deep into the world of B2B marketing funnels. They break down the essential components of a successful funnel, discuss common pitfalls, and provide practical tips for building a system that generates qualified leads and drives revenue growth.
Key Takeaways:✨ The core components of a high-converting B2B marketing funnel: From target audience and messaging to landing pages and sales follow-up, learn how to create a cohesive system.✨ The importance of a strategic approach: Discover why a well-defined playbook and thorough planning are essential for funnel success.✨ Realistic expectations for building and launching a funnel: Understand the time and resources involved, and when you can expect to see results.✨ The power of iteration: Learn how to continuously optimize your funnel based on data and feedback.Common funnel mistakes to avoid: Identify potential pitfalls and how to overcome them.✨ The role of the team in funnel success: Understand the importance of collaboration and clear communication.
Don't Miss:➡️ Real-world examples of successful and not-so-successful funnels➡️ Insights into tracking and analyzing funnel performance➡️ Tips on setting clear expectations and goals➡️ The importance of aligning your funnel with your overall sales process
If you're ready to take your B2B lead generation to the next level, this episode is packed with valuable information and actionable advice. Hit that subscribe button and turn on notifications to stay tuned for more episodes!________________________________________________________🌐 Learn More:Level Up Your B2B Marketing Strategies with Powerful Insights
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer!  
🌐 Connect with Dacia & Ramsey:💼 LinkedIn: Dacia Coffey💼 LinkedIn: Ramsey Sanchez
👍 Hit that subscribe button and turn on notifications to stay tuned for more episodes!Share your thoughts in the comments!
#B2BLeadNurture #MarketingFunnels #LeadGeneration #TheMarketingBlenderShow

Employer Branding, Attracting Talent and Fixing the People Problems Preventing Your Growth

In this insightful episode, Dacia Coffey is joined by special guest host Mark Mitford, CEO of HR Catalyst, to explore the critical intersection of HR and marketing in driving business success. Discover how addressing people problems can unlock revenue growth and optimize overall performance.
Key Takeaways:➡️ The Hidden Costs of People Problems: Uncover the financial impact of high employee turnover, low engagement, and ineffective onboarding processes.➡️ The Importance of Talent Retention: Learn strategies to increase employee retention, reduce recruiting costs, and build a more resilient workforce.➡️ Aligning HR and Marketing: Understand how collaboration between these two departments can create a powerful employer brand and attract top talent.➡️ The STAR Model for Scaling People: Explore Mark Mitford's proven framework for optimizing people performance and creating a thriving company culture.➡️ Practical Tips for Leaders: Get actionable advice on improving your interviewing skills, onboarding processes, and leadership capabilities.
Don't Miss:📍 Mark's insights on common HR mistakes and how to avoid them📍 Dacia's perspective on the role of marketing in attracting and retaining talent📍 The importance of building trust and respect within your team📍 How to create a positive employee experience that drives engagement and productivity📍 The value of investing in leadership training and development
Whether you're a small business owner or a seasoned executive, this episode offers invaluable guidance on addressing people problems and fostering a high-performing organization. Hit that subscribe button and leave a comment with your thoughts!________________________________________________________🌐 Connect with Dacia & Mark:💼 LinkedIn: Dacia Coffey💼 LinkedIn: Mark Mitford
 
🌐 Be sure to visit Mark's HR Catalyst Consulting Website and Tune in to Their Podcast for more valuable insights!💻 HR Catalyst Consulting Website 🎙 HR Catalyst Consulting Podcast
🌐 Learn More:Level Up Your B2B Marketing Strategies with Powerful Insights
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! 
 
👍 Hit that subscribe button and turn on notifications to stay tuned for more episodes!Share your thoughts in the comments!
#PeopleProblems #RevenueGrowth #HRStrategy #EmployerBranding #TheMarketingBlenderShow

How to Build a B2B Marketing Funnel with Ramsey Sanchez

In this episode of The Marketing Blender Show, Dacia Coffey is joined by special co-host Ramsey Sanchez, Head of Digital Marketing at The Marketing Blender, to uncover the top secrets of B2B lead nurture. They discuss the key differences between B2B and B2C funnels, emphasizing the importance of building long-term relationships and providing value throughout the buyer's journey.
Key takeaways:✅ B2B lead nurture is NOT optional: Learn why nurturing leads is essential for scaling your business and achieving sustainable growth.✅ Understand the B2B buyer's journey: Discover how to identify and address your prospects' pain points and goals through targeted messaging and content.✅ Build a robust lead nurture system: Get actionable tips on creating an effective funnel that guides prospects towards a sales-qualified meeting.✅ Utilize the right tools and platforms: Explore essential marketing tools like CRMs, project management software, chatbots, and analytics to optimize your lead nurture process.✅ Avoid common lead nurture mistakes: Learn how to identify and fix broken funnels, improve messaging, and track the right metrics.✅ Embrace the human side of lead nurture: Discover the power of servant leadership in marketing and how to provide value before, during, and after the sale.
Don't miss:➡️ Real-world examples of successful B2B lead nurture campaigns➡️ Insights into tracking and analyzing buyer behavior to refine your funnel➡️ The importance of speed to response and personalized follow-up➡️ Tips on leveraging brand campaigns and thought leadership for long-term nurture➡️ The role of customer nurture in driving repeat business and referrals
If you're ready to take your B2B lead generation to the next level, this episode is packed with valuable information and actionable advice. ________________________________________________________🌐 Learn More:Level Up Your B2B Marketing Strategies with Powerful Insights 
For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. 
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! 
🌐 Connect with Dacia & Ramsey:💼 LinkedIn: Dacia Coffey 💼 LinkedIn: Ramsey Sanchez
👍 Hit that subscribe button and turn on notifications to stay tuned for more episodes!
Share your thoughts in the comments!
#B2BLeadNurture #MarketingFunnels #SalesQualifiedLeads #TheMarketingBlenderShow

The Best B2B SaaS Lead Generation Tactics

Hello and welcome back !! ✨
In this episode of The Marketing Blender Show, Dacia Coffey and Daisy McCarty delve into the best lead generation tactics specifically tailored for B2B SaaS companies. They break down three distinct business models: SaaS-only, SaaS plus customization, and SaaS plus consulting, and offer targeted lead generation strategies for each.
Discover:➡️ SaaS-only: Master organic and paid SEO, content marketing, and brand campaigns to drive high-volume leads and build a sustainable pipeline.➡️ SaaS plus customization: Leverage PPC advertising, review sites, co-sponsored events, and high-touch sales outreach to attract and convert quality leads.➡️ SaaS plus consulting: Utilize gated content marketing, in-person speaking engagements, and peer introductions to build trust and land high-ticket deals.
Key takeaways:➡️ The importance of understanding your specific business model and tailoring your lead generation tactics accordingly.➡️ Common missteps to avoid and special considerations for each SaaS model.➡️ How to prioritize the buyer's experience and build a customer-centric approach.➡️ The critical role of sales and operations alignment in achieving success.➡️ Actionable tips to implement these tactics and accelerate your B2B SaaS lead generation.
If you're looking to generate more leads, increase revenue, and achieve sustainable growth for your B2B SaaS company, this episode is packed with valuable insights. 
Hit that subscribe button, leave your comments and questions, and we'll see you next week!
_______________________________________________________________________Get your copy of the book "Corporate Caffeine"
🌐 Learn More:Level Up Your B2B Marketing Strategies with Powerful Insights
For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. 
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! 
🌐 Connect with Dacia & Daisy:💼 LinkedIn: Dacia Coffey💼 LinkedIn: Daisy McCarty
Connect With Us:Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉
 
#B2BSaaS #LeadGeneration #MarketingStrategy #SalesTactics #TheMarketingBlenderShow

B2B Marketing for Instagram with Sa Maria Boyd

Join Dacia Coffey and special co-host Sa Maria Boyd as they debunk the myth that Instagram is solely for B2C businesses. Discover how B2B companies can leverage this visual platform to showcase their culture, products, services, and connect with potential clients and talent.
Key Takeaways:✨ Why Instagram is a valuable tool for B2B marketing, regardless of industry✨ The types of content that resonate with B2B audiences on Instagram✨ Best practices for maximizing engagement and building a loyal following✨ How to use Instagram Stories and Reels effectively✨ The importance of authenticity and having fun on social media
Don't Miss:➡️ Sa Maria's insights on creating visually appealing and engaging content➡️ Tips on using Instagram for employer branding and attracting top talent➡️ Dacia's perspective on integrating paid social media campaigns for greater reach
If you're ready to elevate your B2B marketing strategy on Instagram, this episode is packed with valuable information. Hit that like button, subscribe to our channel, and let us know your thoughts in the comments below!
_______________________________________________________________________🌐 Learn More:Level Up Your B2B Marketing Strategies with Powerful Insights 
For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. 
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! 
 
🌐 Connect with Dacia & Sa Maria:💼 LinkedIn: Dacia Coffey💼 LinkedIn: Sa Maria Boyd
Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉
#FacebookTips #SocialMediaStrategy #TheMarketingBlenderShow
#B2BMarketing #InstagramStrategy #SocialMediaTips #TheMarketingBlender

How to Generate B2B Leads MUCH Faster

Hello and welcome back!!
In this episode of The Marketing Blender Show, Dacia Coffey and Daisy McCarty dive deep into the world of B2B lead generation, providing actionable insights to help you accelerate your sales pipeline and achieve faster revenue growth.
What You'll Learn:✨ The clear distinction between Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs), and why both are crucial for sustainable business growth✨ Proven strategies to attract and convert high-quality SQLs quickly, including speaking engagements, referral marketing, and targeted digital advertising✨ How to leverage webinars effectively to capture engaged leads and nurture them into loyal customers✨ The power of Account-Based Marketing (ABM) in targeting and winning key accounts through personalized outreach and engagement✨ The often-overlooked potential of earned media and public relations in establishing authority and credibility, leading to faster lead conversion✨ Why prioritizing your existing customers through cross-selling, upselling, and reducing churn is the foundation for long-term revenue success
Don't Miss Out:Whether you're a startup, small business, or established enterprise, this episode is packed with valuable tips to supercharge your B2B lead generation efforts. Hit that like button, subscribe to our channel, and leave a comment with your biggest marketing challenges - we're here to help you blend your way to success!
_______________________________________________________________________Get your copy of the book "Corporate Caffeine"
🌐 Learn More:Level Up Your B2B Marketing Strategies with Powerful Insights
For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. 
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! 
🌐 Connect with Dacia & Daisy:💼 LinkedIn: Dacia Coffey💼 LinkedIn: Daisy McCarty
Connect With Us:Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉
 
#B2BLeadGeneration #MarketingStrategy #SalesEnablement #RevenueGrowth #TheMarketingBlenderShow

What to Fix in Your B2B Marketing Funnel

Hey B2B marketers! Struggling to see results from your marketing funnel? You're not alone. Dacia Coffey and Daisy McCarty, the dynamic duo behind The Marketing Blender Show, are here to help you identify and fix the most common funnel flaws.
In this episode, they delve deep into the B2B marketing funnel, debunking the myth of "one size fits all" and offering practical tips to:
➡️ Craft irresistible hooks: Learn how to capture attention and validate your ideal customer's pain points from the very beginning.➡️ Offer the right value: Discover lead magnets that nurture prospects and help them progress, not just "Tire Kickers" looking for freebies.➡️ Master the messaging magic: Ensure your messaging aligns with each stage of the buyer's journey, keeping them engaged and moving forward.➡️ Track what matters: Go beyond vanity metrics and understand how to track the right data to optimize your funnel for success.➡️ Avoid the follow-up fail: Learn how to keep prospects engaged with valuable, multi-channel follow-up that drives results.And that's not all! Dacia and Daisy also discuss the difference between sales-qualified leads and nurturing leads for future revenue.
Ready to transform your B2B marketing funnel? Watch this episode and get ready to see a significant improvement in your lead generation and sales pipeline.
P.S. Don't forget to check out The Marketing Blender's website at https://www.linkedin.com/company/the-marketing-blender to learn more about their fractional CMO and outsourced marketing services!
#MarketingFunnel #B2BMarketing #LeadGeneration #MarketingTips #TheMarketingBlender