The Marketing Blender Show

The Best B2B Marketing Campaign Examples (That Actually Work)

Unlock some of the most compelling B2B campaign examples and discover how to apply them inside your own marketing engine. In this episode of The Marketing Blender Show, Dacia Coffey breaks down real campaigns from GE, Toast, Amazon, Adobe, and more, showing how smart B2B brands win attention, create engagement, and drive trackable ROI.
From top-of-funnel storytelling to middle-of-funnel nurturing and bottom-of-funnel conversions, you’ll learn what actually works across the full marketing funnel. You’ll also hear practical insights on rep engagement, client activation, and employer branding, plus why earning attention is now the most critical currency in B2B. If you’re looking for inspiration and clear examples you can model, this episode will spark new ideas and sharpen your campaign strategy.
Let us know in the comments which B2B campaigns have impressed you or what you’re planning next.

The Power of Storytelling in B2B: Hero's Journey & Case Studies

Tired of B2B marketing that sounds like a dry manual? In this episode of The Marketing Blender Show, hosts Dacia Coffey and Ryan Heath show you how to swap jargon for irresistible narratives that win clients and close deals.
 
Learn the art and science of storytelling in B2B marketing to transform your brand from forgettable to essential.
 
The Deep Dive
- Your business has a story, and it's your most powerful marketing tool. Join us as we dive deep into how to build a winning narrative for your B2B brand:
- Understanding Story Structure: We break down classic frameworks like The Hero's Journey and show you how to apply them to your client's challenges.
-The Power of Vulnerability: Discover how embracing authenticity and emotion in business communication builds deeper trust and connection with your audience.
-Practical Application: Get hands-on tips for integrating powerful stories across all your marketing channels: your website, email campaigns, and high-impact case studies. -Make
 
Your Brand Irresistible: Learn how creativity and a commitment to genuine connection can completely transform your marketing strategies.
 
Your brand is ready for a powerful narrative—watch the episode to start building deeper client connections today!
 
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Culture-Brand Alignment: Why B2B Success Depends on Your Internal Vibe

Is your company culture a secret weapon or a hidden liability? 
Join us for this insightful episode of The Marketing Blender Show, where host Dacia Coffey sits down with Leshawnda Larkin, a fractional Chief Marketing Officer and marketing strategy expert with a robust background in B2C and B2B marketing.
In the B2B world, culture is the often underutilized engine of growth. LaShanda shares her extensive experience with Fortune 500 companies, discussing innovative strategies and the critical importance of aligning company culture with your brand for sustained organizational growth.
We dive deep into:
- The business case for investing in your internal "vibe."
- How culture influences B2B buyer decisions and brand loyalty.
- The significance of community building in B2B marketing. Practical advice and compelling examples to make a meaningful internal and external impact.
This episode is packed with B2B marketing tips, brand strategy insights, and actionable advice for CMOs, marketing leaders, and founders aiming to build a more successful and authentic organization.
 
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Authenticity in Social Media: Why It's Your ONLY Strategy for 2025

Want to know the secret to sustainable growth on social media in 2025? It's not buying followers, chasing viral fads, or relying on short-term gimmicks. It's AUTHENTICITY.
In this episode of The Marketing Blender Show, Dacia Coffey sits down with Hudson Labno, a tech news creator who grew his social media following to over 100,000 with a genuine approach.
They dive deep into:
-The pitfalls of "fake it 'til you make it" and why it kills long-term engagement.
-Hudson's journey and real-world tactics for building a loyal community.
-The critical shift from short-term virality to genuine storytelling. -Why businesses and personal brands must prioritize real connections for 2025.
Stop wasting time on strategies that don't work! This episode is packed with actionable advice for content creators, marketers, and business owners looking to effectively engage their audience and build a platform that lasts.
 
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Unlock the Power of the Flywheel: Transforming Customer Journey Mapping

In this episode of The Marketing Blender Show, host Dacia Coffey sits down with fractional CMO Lisa Albert to reveal why leading businesses are shifting from the traditional marketing funnel to a holistic flywheel approach.
Discover how to break down silos, achieve cross-team alignment, and use key metrics like gross revenue retention (GRR) and customer lifetime value (LTV) to drive sustainable growth. Lisa shares practical strategies you can implement right away to improve customer engagement, boost profitability, and scale your organization—whether you’re in B2B or B2C.
✨ What You’ll Learn in This Episode:
- Why the funnel is outdated and how the flywheel model improves the customer journey
- Strategies to enhance gross revenue retention and increase lifetime customer value - How to align marketing, sales, and customer success teams for maximum impact
- Real-world tips for implementing flywheel strategies at scale
If you’re ready to optimize your customer experience and unlock consistent revenue growth, you don’t want to miss this conversation!
 
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Stop Guessing, Start Growing: The Marketing Systems You Need

Ready to stop guessing and start growing? In this episode of The Marketing Blender Show, Dacia Coffey reveals the three essential systems you need for predictable, sustainable, and exciting business growth.
Learn how to build a powerful lead generation system with multiple sources, a high-converting lead conversion system, and a lifetime customer value system to keep your business thriving.
Tune in to discover the actionable steps you can take to drive aggressive revenue growth.

How B2B Brands Can Win on Social Media

In this episode of The Marketing Blender Show, hosts Dacia Coffey and Samaria Boyd dive deep into how B2B companies can use social media to grow brand awareness, build trust, and generate leads.
They break down what it takes to succeed on platforms like LinkedIn, Facebook, Instagram, TikTok, Pinterest, and YouTube—from creating educational content and showing off your company culture to leveraging engaging visuals that grab attention.
What You’ll Learn in This Episode:
- Why consistency is the secret to long-term success
- How to choose the right platforms for your audience - The untapped opportunities of TikTok and Pinterest for B2B
- Best-performing content types for engagement and growth
- Practical tips to overcome hesitation and start building your presence
Whether you’re just getting started with social media or refining advanced strategies, this conversation is packed with actionable insights to help you elevate your B2B marketing game.

Mastering B2B Lead Gen: Avoid the Pitfalls & Build a Sustainable System

In this episode of The Marketing Blender Show, hosts Dacia Coffey and Ramsey Sanchez are diving deep into B2B lead generation.
Are you tired of buying lead lists that go nowhere? Dacia and Ramsey are breaking down why that's a losing game and how to build a resilient, multi-source lead generation system that actually works. You'll learn:
- The biggest mistakes businesses make with lead generation.                      - Why a multi-source system is your best defense against algorithm changes.                                                                                                                - A breakdown of fast, medium, and slow-speed lead sources (and how to use them all).
The value of various channels, including PPC, SEO, email marketing, and more.
This episode is a must-watch for marketers, business owners, and sales teams who want to move beyond short-term fixes and create a sustainable system for long-term revenue growth.

From Overwhelmed To Organized: Smarter B2B Marketing

Fed up with your endless B2B marketing to-do list? You're not alone. In this episode of The Marketing Blender, join hosts Dacia Coffey and Daisy McCarty as they tackle the overwhelm head-on. They'll show you how to break free from the "tyranny of the to-do list" and reclaim your time with actionable strategies.
Inside this episode:
1. Strategy and Prioritization: Learn how to focus on what truly moves the needle. 2. Delegation and Systemization: Discover how to offload low-value tasks and build repeatable systems.                                                                                               3. Personal Mastery: Find out how to align your work with your natural rhythms to make your job more joyful and effective.
Get ready to transform your B2B marketing workload and achieve higher-value, more strategic work.

The CEO's Guide to Social Media

Should CEOs be on social media? Yes—and we'll show you how.
Join Dacia Coffey and Sina Azmoudeh on The Marketing Blender Show as they provide a complete guide to social media for CEOs. You'll get 10 specific ideas to kickstart your content, along with the critical dos and don'ts for building an authentic and powerful online presence.
Learn how to use social media to boost your brand and your business.