The Marketing Blender Show

The Truth About Sales Superstars with Mark Hunter | Part Two

🚀 Want to future-proof your business?  Join Dacia and special guest Mark Hunter as they decode the secrets to KILLER marketing and sales strategies! 🚀
Hello and welcome back to The Marketing Blender Show!
In this can't-miss episode, we're taking a MACRO view of what's working right now and what you need to prepare for in the next 12-18 months.  We're talking proactive strategies to stay ahead of the curve, the power of sales superstars, and how to build a rock-solid sales team that crushes goals.
Ever wonder why some businesses THRIVE while others struggle?  We'll reveal why CEO and owner involvement in the sales process is absolutely crucial, how to forge genuine connections with clients, and how to leverage the best of social media AND personal interactions to fuel explosive growth.
Plus, we'll dive deep into:- The magic of a consistent, structured sales process (and how to create one!)- Nurturing those leads like gold (because they are!)- Why a multi-faceted marketing approach is non-negotiable- The absolute necessity of follow-ups (seriously, don't skip this!)- Maintaining that winning momentum, even when the economy throws curveballs
Ready to level up your business game?  Hit play now!  This is one episode you WON'T want to miss.
🌐 Connect with Dacia & Mark:https://www.linkedin.com/in/daciacoffey/https://www.linkedin.com/in/markhunter/
🌐 Be sure to visit Mark's website and tune in to his podcast for more valuable insights!💻 https://thesaleshunter.com/🎙  https://thesaleshunter.com/podcast/___
#MarketingStrategies #SalesTips #BusinessGrowth #CEOLife #SalesTeam #LeadGeneration #SocialMediaMarketing #RelationshipMarketing #SalesProcess #BusinessStrategy #Entrepreneurship #FutureOfSales #MarketingTrends #SalesMotivation #GetTheEdge #TheMarketingBlenderShow

Sales Mapping and the Buyer Journey

Hello and welcome back to The Marketing Blender Show!
In this episode, hosts Dacia and Daisy delve into sales mapping and the buyer's journey, discussing how aligning sales and marketing efforts can lead to significant ROI. 
They emphasize understanding buyer personas and tailoring tactics to meet the buyers' goals and preferences. Key topics include reducing risk, creating customized experiences, and using the 'sales mapping' process to design a seamless buyer journey that avoids common pitfalls. Additionally, they provide practical steps for generating interest, building trust, and closing deals. The episode includes a comprehensive list of B2B sales mapping tactics available in the show notes. 
Don't miss out on tips for optimizing your marketing plan and sales strategies!
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This is our Sales Mapping Checklist:
Awareness - Generate Interest
- Social Media (LinkedIn, sometimes FB and YouTube - IG B2C, Twitter, Pinterest, Reddit, etc.)- Amazon - Direct outreach (cold calling, cold emailing or direct messaging)- Public Relations (press releases, earned media, etc.)- Membership and sponsorship in professional organizations- Speaking engagements (live, in-person or remote, lunch & learns, presentations, workshops)- Trade shows and industry events- Forum conversation participation - Referral Requests/Peer Introductions- CEO Thought Leadership Articles- Guest speaking on podcasts- Paid digital ads (Google ads, social media boosted content and ads, radio)- Print ads (only if the budget allows it)- Direct Mail (Account Based Marketing)- Organic SEO (blogs and landing pages)- Guest blogging
Consideration - Build Trust
- Email Nurture (newsletters or email sequences)- Presentations | Webinars | Round Tables - Co-Promotion with Partners - Comparison matrix- Infographic- Questionnaires - Assessments - Checklists- Demos (decks and videos)- Explainer video - ROI Analysis - Website - Testimonials (LinkedIn recommendations, Google reviews, video testimonials, etc.)- Case Studies (written, video)- Sell Sheets (product one-pagers)- eBooks or Reports - White papers- Industry reports- Template - Analyst Relations 
Decision - Close the Deal
- Use case exploration - Budgetary estimate- Audits | Reviews |Assessments- RFPs | Bids | Proposals- Pilot programs

Unlocking Sales and Marketing Synergy with Mark Hunter | Part 1

Hey everybody!Welcome back and Happy 2025! In this episode of the Marketing Blender Show, host Dacia Coffey sits down with Mark Hunter, also known as The Sales Hunter, to discuss the integration of sales and marketing, common misunderstandings, and effective strategies for building a cohesive buyer's journey. They delve into the importance of communication, the distinct roles of sales and marketing, the need for aligned KPIs, and effective lead management. 
The discussion highlights the value of maintaining strong relationships after the initial sale and leveraging referrals for sustainable business growth. Tune in for insightful tips and best practices that can revolutionize your sales and marketing efforts.
Here are some of the key takeaways you won't want to miss:📍Why breaking down the silos between sales and marketing is crucial for success.📍The importance of understanding your buyer's journey and aligning your messaging throughout.📍How to leverage marketing automation to nurture leads and qualify them for sales.📍The power of social selling and building relationships with potential customers.📍Why focusing on value is essential for closing deals in today's competitive market.
This episode is jam-packed with actionable insights and practical tips that will help you transform your sales and marketing efforts.
But wait, there's more!
We also cover a ton of other great content, including:➡️ The myth of the "natural-born salesperson" (spoiler alert: it's a myth!)➡️ How to avoid the dreaded "sales ghosting" phenomenon.➡️ Why price shouldn't be your primary selling point.➡️ The importance of creating an emotional connection with your customers.➡️ How to leverage data and analytics to improve your sales and marketing strategies.
Whether you're a seasoned sales professional or just starting out, this episode is a must-watch!
Hit that play button and get ready to take your sales and marketing game to the next level!
P.S. Be sure to subscribe to The Marketing Blender Show for more insightful interviews and marketing tips!
_______________________________________________________________________Timestamps ⏰00:00 Introduction and Referral Story00:35 Welcome to the Marketing Blender Show01:17 Mark Hunter's Sales Journey02:27 The Importance of Communication in Sales and Marketing04:19 Aligning Sales and Marketing KPIs08:01 The Role of Marketing in Modern Sales08:57 Defining and Handling Leads12:24 The Essence of Timely Sales Follow-Up18:27 Delivering Value Through Marketing18:35 The Role of Social Selling20:35 Defining Your Target Market21:28 Streamlining the Sales Process25:46 Creating Emotional Experiences in Sales29:49 The Importance of Marketing Analytics33:54 Opening the Relationship, Not Closing the Sale35:32 Conclusion and Next Steps

Best Practices for B2B Webinar Marketing

Hello and welcome back to the Marketing Blender Show! 👋
Are you tired of webinars that fall flat and fail to generate leads?
If so, you're not alone. Many B2B marketers struggle to create webinars that captivate their audience and drive real results. But don't worry, because we're here to help!
In this episode, Dacia and Daisy share their proven best practices for B2B webinar success. We'll cover everything from choosing a compelling topic and crafting an irresistible title to maximizing audience engagement and leveraging your webinar for long-term lead generation.
Here's what you'll learn:➡️ How to choose a HOT topic and craft an irresistible title➡️ The key to defining your webinar's goal and audience➡️ Essential dos and don'ts for webinar planning and execution➡️ How to maximize audience engagement and retention➡️ Tips for leveraging your webinar for long-term lead generationPlus, a real-world case study and a FREE checklist(psst.. you can find it below)!
Don't miss out on these valuable insights! Hit that subscribe button and become a webinar master. 💻
🎯Example of Steps for Setting Up a Webinar:- Select Topic (and create a compelling title)- Identify any co-presenters - Choose a date/time - Purchase Zoom webinar package ($690 for a 1 year subscription) - Set up registration on Zoom - Brand the Zoom webinar portal- Create speaker bio (including headshot)- Document Key Points for Presentation - Select Image for social media - LinkedIn event setup (landing page) - Boost webinar post on social media- Create and design slide deck- Build question set and polls to engage audience (Yes/No questions) - Build workflow to pull marketing contacts into CRM- Create and schedule pre-event email/messages (create versions for copromotion partners to send out as well)- Do LinkedIn posting and boosting- Send LinkedIn Invitations (including bulk invites) - Create and send post-event email follow up with the replay and deck- Add webinar recording to website (landing page and form)- Pull transcript and pull snippets for social media marketing- Advertise availability of the webinar recording
#B2BMarketing #WebinarMarketing #LeadGeneration #ContentMarketing #themarketingblender 
Watch now 👉 https://youtu.be/4UCSuzhwalI

Should You Join a Fractional CMO Agency

Calling all experienced B2B marketers!  Are you considering joining a fractional CMO agency? 🤔
In this episode of the Marketing Blender Show, Dacia and Daisy share the pros and cons of agency life and reveal what it REALLY takes to thrive as a fractional CMO.
Here's what you'll learn:➡️ The essential skills and experience you need to succeed➡️ The benefits of joining an agency vs. going solo➡️ How to find the right agency for YOU➡️ Plus, insider tips for maximizing your impact and earning potential
If you're a growth-minded, data-driven marketer with a passion for B2B, this episode is a must-watch!
And hey, if you're looking for a new opportunity, The Marketing Blender is hiring! 😉  
Learn more about joining our team in the video.
#FractionalCMO #MarketingAgency #B2BMarketing #CareerAdvice #MarketingBlender

What Should Be in Your B2B Content Marketing Funnel

Hey everyone, welcome back to the Marketing Blender Show!
In this episode, Dacia and Daisy break down the essential ingredients for a high-converting B2B content marketing funnel.  They'll share tactical ideas and real-world examples to help you attract, engage, and convert more leads.
Here's what you'll learn:➡️ The 3 roles and goals of B2B content (and how to align them with your buyer's journey)➡️ 15+ types of content to include in your funnel (from short-form videos to in-depth ebooks)➡️ How to create "binge-worthy" content that keeps buyers hooked➡️ Why visual content is a MUST-HAVE for B2B marketers➡️ The power of two-way content and crowdsourcing➡️ How to leverage thought leadership and educational contentAnd much more!
Whether you're just starting out with content marketing or looking to level up your existing strategy, this episode is packed with valuable insights.
Don't forget to like, subscribe, and share this video with your fellow B2B marketers!
#B2BMarketing #ContentMarketing #MarketingFunnel #LeadGeneration #BusinessGrowth #TheMarketingBlender #B2BServiceMarketing

When B2B Marketing Consulting Goes Wrong

Hey everyone, welcome back to the Marketing Blender Show!
In this episode, Dacia and Daisy dive deep into the murky waters of B2B marketing consulting gone wrong. 😱 
They'll be spilling the tea ☕ on common mistakes, horror stories from clients who've wasted thousands (even YEARS!) on ineffective marketing, and the crucial lessons they've learned along the way.
Here's what you can expect:👉 The REAL reason most B2B marketing fails (it's simpler than you think!)👉 Why chasing tactics is a recipe for disaster👉 How to avoid the "shiny object syndrome" and stay focused on what matters👉 The biggest mistakes B2B leaders make (and how to avoid them)👉 The essential questions to ask any potential marketing consultant👉 Plus, Dacia and Daisy share some of their own cringe-worthy moments and how those failures shaped the Marketing Blender into what it is today.
Don't miss out on this essential episode! Hit that subscribe button and leave a comment sharing your own marketing mishaps. Let's learn from each other and build a better future for B2B marketing. 🤝_______________________________________________________________________Get your copy of the book "Corporate Caffeine" ➡️  https://daciacoffey.com/corporate-caffeine/
🌐 Learn More:Level Up Your B2B Marketing Strategies with Powerful Insights ➡️ https://bit.ly/the-marketing-plan-template
For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. ➡️ https://bit.ly/the-marketing-blender-lab
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer!  ➡️ https://bit.ly/the-marketing-blender
🌐 Connect with Dacia & Daisy:💼 LinkedIn: Dacia Coffey - https://www.linkedin.com/in/daciacoffey/💼 LinkedIn: Daisy McCarty- https://www.linkedin.com/in/daisymccarty/
Connect With Us:Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉
#B2BMarketing #MarketingConsulting #MarketingMistakes #MarketingStrategy #BusinessGrowth #RevenueStrategy #TheMarketingBlender #DaciaCoffey #DaisyMcCarty

Personal Branding and the Social CEO

Are you a CEO who's hiding from social media?  🙈  It's time to step into the spotlight and become a Social CEO! 💥  In this episode of the Marketing Blender Show, Dacia and Daisy dive deep into personal branding for CEOs and why it's crucial for success in today's digital world.
We cover:- Why CEOs need to be active on social media (and no, it's not a waste of time!)- The power of employee advocacy and how it can skyrocket your reach and revenue 🚀- Practical tips for creating engaging content that builds trust and humanizes your brand 🤝- How to find YOUR unique voice and share it authentically online 🎤- Simple strategies to overcome social media overwhelm and actually enjoy the process! 😎
Plus, get ready for some actionable advice like:- Sally Hogshead's Fascination Triggers assessment to identify your personal brand superpowers ✨A simple 3-word exercise to uncover how others perceive you 🤯- The "What do you hate?" trick to define your values and ignite your passion 🔥Don't miss out on this game-changing episode! Hit that play button and transform your online presence today! 💥
-------------------------------------🔗  Resources Mentioned:
Sally Hogshead's Fascination Triggers Assessment The Marketing Blender
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🔥  Don't forget to:
Like this video 👍Subscribe to our channel for more marketing gold! 🔔Share this video with a CEO who needs to hear this message! 🚀
 
#TheMarketingBlenderShow #SocialCEO #PersonalBranding #Leadership #SocialMediaMarketing #MarketingTips #BusinessGrowth #CEOLife #TheMarketingBlender #CEO

How to Build a Strong B2B Brand Strategy

Hey everyone!  Dacia and Daisy here, and today we're diving into the nitty-gritty of B2B branding.  Forget just pretty logos and colors – we're talking about building a brand strategy that actually makes a difference!
In this episode, we'll cover:👉 Why your brand needs a solid "why" (Hint: It's not just about making money!)👉 How to figure out who you're REALLY talking to (and why that matters BIG TIME)👉 The lowdown on positioning and differentiation (aka, how to stand out from the crowd)👉 Scaling your brand like a boss (with brand archetypes and good ol' fashioned documentation)👉Why your brand needs to connect with people's emotions (and how to make that happen)
Plus, we'll share some real-world examples and stories from our own branding adventures (including the time we helped a financial group ditch the boring blue and embrace the power of purple! 💜)
But we're not stopping there! We'll also be digging into:➡️ Brand Strategy vs. Brand Tactics: Understand the crucial difference and why strategy comes first.➡️ Defining Brand Strategy: Learn how to identify your brand's purpose, target audience, and position in the market.➡️  The Importance of "Why": Discover how a clear brand purpose fuels passion, resonates with your audience, and drives long-term success.
Don't miss out on this branding bonanza! Hit that subscribe button and turn on notifications so you don't miss a single episode._______________________________________________________________________
Get your copy of the book "Corporate Caffeine"
🌐 Learn More:Level Up Your B2B Marketing Strategies with Powerful Insights!
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer!
🌐 Connect with Dacia & Daisy:💼 LinkedIn: Dacia Coffey💼 LinkedIn: Daisy McCarty
Connect With Us:Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉
#B2BBranding #BrandStrategy #MarketingStrategy #TheMarketingBlenderShow

Top B2B Lead Nurturing Secrets with Ramsey Sanchez

Hello! Welcome back to The Marketing Blender Show! Join Dacia Coffey and Ramsey Sanchez as they dive deep into the world of B2B marketing funnels. They break down the essential components of a successful funnel, discuss common pitfalls, and provide practical tips for building a system that generates qualified leads and drives revenue growth.
Key Takeaways:✨ The core components of a high-converting B2B marketing funnel: From target audience and messaging to landing pages and sales follow-up, learn how to create a cohesive system.✨ The importance of a strategic approach: Discover why a well-defined playbook and thorough planning are essential for funnel success.✨ Realistic expectations for building and launching a funnel: Understand the time and resources involved, and when you can expect to see results.✨ The power of iteration: Learn how to continuously optimize your funnel based on data and feedback.Common funnel mistakes to avoid: Identify potential pitfalls and how to overcome them.✨ The role of the team in funnel success: Understand the importance of collaboration and clear communication.
Don't Miss:➡️ Real-world examples of successful and not-so-successful funnels➡️ Insights into tracking and analyzing funnel performance➡️ Tips on setting clear expectations and goals➡️ The importance of aligning your funnel with your overall sales process
If you're ready to take your B2B lead generation to the next level, this episode is packed with valuable information and actionable advice. Hit that subscribe button and turn on notifications to stay tuned for more episodes!________________________________________________________🌐 Learn More:Level Up Your B2B Marketing Strategies with Powerful Insights
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer!  
🌐 Connect with Dacia & Ramsey:💼 LinkedIn: Dacia Coffey💼 LinkedIn: Ramsey Sanchez
👍 Hit that subscribe button and turn on notifications to stay tuned for more episodes!Share your thoughts in the comments!
#B2BLeadNurture #MarketingFunnels #LeadGeneration #TheMarketingBlenderShow