The Marketing Blender Show

Optimizing Manufacturing for Revenue Growth with Trey Thompson

In a competitive market, what separates a stagnant manufacturing business from a thriving one? In this episode of The Marketing Blender Show, host Daisy McCarty is joined by Trey Thompson, President of Star Industries, for a masterclass in optimizing manufacturing for significant revenue growth.
With over 25 years of industry experience, Trey Thompson pulls back the curtain on the strategies that propelled Star Industries to double its revenue. This in-depth discussion covers the essential pillars of a successful manufacturing operation in today's economy.
In this episode, you will learn:➡️ Customer-Driven Innovation: How to leverage customer feedback to drive product development and stay ahead of the curve.➡️ Process Optimization: Concrete steps to refine your manufacturing processes, reduce waste, and increase efficiency.➡️ Supply Chain Mastery: Techniques for building a resilient and responsive supply chain that delights your customers.➡️ The Human Element: Why investing in your people is the most critical component of long-term success and growth.➡️ Tech-Leverage: How to strategically implement technology to enhance, not complicate, your operations.This conversation also delves into the unique challenges and opportunities within the heavy equipment manufacturing sector and offers a glimpse into the future expansion plans for Star Industries.
🔔 Don't miss out on more expert insights! Like this video, subscribe to our channel, and hit the notification bell. Share this episode with anyone in the manufacturing or business strategy space!
Connect with our host and guest:Daisy McCarty: https://www.linkedin.com/in/daisymccarty/Trey Thompson: https://www.linkedin.com/in/trey-thompson-3325735/Star Industries: https://starindustries.com/
🔗Learn more about The Marketing Blender:themarketingblender.com

Building High-Performing Teams: Insights from Star Industries

Ready to transform your manufacturing workplace? On the latest episode of The Marketing Blender Show, host Daisy McCarty and special guest Star Industries President, Trey Thompson reveal the essential elements for cultivating a thriving company culture and building high-performing teams. Join them as they explore how to embed culture so it resonates with every employee, the critical role of defining and living your company values, and implementing effective onboarding and training that sets teams up for success. Trey shares invaluable insights on managing performance, developing strong leaders, fostering seamless collaboration, and the significant power of open communication and recognizing team achievements. Gain practical strategies to navigate challenges specific to the manufacturing sector and learn about upcoming initiatives designed to boost team performance. This episode is packed with takeaways for anyone looking to elevate their team's potential.
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#ManufacturingLeadership #CompanyCulture #TeamBuilding #ManufacturingBusiness #BusinessStrategy #EmployeeDevelopment #WorkforceDevelopment #Industrial #MarketingPodcast #BusinessGrowth #TreyThompson #StarIndustries #TheMarketingBlenderShow

Best Practices for Go To Market with Mellora Moore

Launching a B2B product and want to nail your go-to-market strategy? 🎯 
This week on The Marketing Blender Show, Dacia Coffey and the incredibly experienced Mellora Moore (with 30+ years in product development!) break down the critical elements you need for success. Learn why deep MarketResearch and thorough DiscoveryPhases are non-negotiable, and how to build a BusinessStrategy that truly resonates. Mellora shares invaluable insights on understanding your ideal customer's needs and ensuring your product isn't just good, but a real solution to their problems. Plus, we cover the art of presenting your GTM strategy to leadership and fostering crucial Cross Departmental Collaboration. Ready to accelerate revenue and ensure your B2B product hits the ground running?
 
#GoToMarketStrategy #B2BMarketing #ProductLaunch #MarketResearch #BusinessStrategy #TheMarketingBlenderShow

Data Driven Marketing for B2B Companies with Ramsey Sanchez

Struggling to connect your B2B marketing efforts to actual revenue? 🤔 Feeling overwhelmed by your tech stack? You're not alone!
In this episode of The Marketing Blender Show, host Dacia Coffey welcomes digital marketing and lead generation specialist Ramsey Sanchez to unlock the secrets of data-driven B2B marketing success! Stop guessing and start strategizing.
Discover how to:✅ Align your entire organization's goals with powerful data insights.✅ Master tracking the full buyer journey and pinpoint your most valuable revenue sources.✅ Demystify your tech stack and make tools like Google Ads and CRMs work together.✅ Implement processes for a truly holistic marketing approach.✅ Foster a culture of growth that leverages data for smarter decisions.
Whether you're a hands-on marketer, a CMO, or a business leader, this conversation is packed with actionable tips to transform your B2B results. Don't miss out!
➡️ What's your biggest data challenge in B2B marketing? Share it in the comments below! 👇 Don't forget to LIKE this video and SUBSCRIBE for more expert marketing insights!
 
#TheMarketingBlenderShow #B2BMarketing #DataDrivenMarketing #LeadGeneration #MarketingStrategy #DigitalMarketing #TechStack #CRM #GoogleAds #MarketingAnalytics #BusinessGrowth #CMO

The Role of Experiential Marketing In B2B with Ryan Heath

Howdy Welcome back to The (Award Winning 😉) Marketing Blender Show!👋 
Join your host, Dacia Coffey, and special co-host, the insightful Ryan Heath, as they stir up a fascinating discussion on experiential marketing specifically for the B2B world. They'll explore why crafting immersive and engaging experiences is crucial for business-to-business success and why embracing a little experimentation and smart risk-taking can pay off big time.
You'll hear about Ryan's unique journey from high school band director 🎶 to creating impactful marketing moments, and how those seemingly different worlds connect. They also dive into the nitty-gritty of planning and executing memorable experiences, emphasizing the absolute necessity of intentionality in every step.
Ready to elevate your B2B marketing game? Then you won't want to miss this insightful blend of ideas and strategies!
👍 Like this video if you found it helpful!💬 Leave a comment below with your thoughts and questions!➡️ Share this episode with your marketing colleagues!🔔 Subscribe to The Marketing Blender Show for more insightful discussions!
 
#B2BMarketing #ExperientialMarketing #MarketingStrategy #EventMarketing #CustomerEngagement #MarketingPodcast #BusinessMarketing #DaciaCoffey #RyanHeath #TheMarketingBlenderShow

How To Win In A Commoditized Market

Hey Marketing Mixologists, and welcome back to The Marketing Blender Show! 
How do you stand out when everyone seems to offer the same thing? Dacia and Daisy tackle this crucial question on the latest episode! Join them as they dissect the art of thriving in commoditized markets, revealing how to escape the price war by focusing on what really matters: your customer. Explore compelling case studies across industries like ITServices and Logistics, uncovering the secrets to differentiation through exceptional CustomerExperience, strong BrandValues, impactful ThoughtLeadership, and flawless OperationalExcellence. 
Learn how mastering Speed, Availability, LeadTime, and harnessing the power of Branding and DataInsights can make you the undeniable choice. 
Did this spark some ideas? Let us know with a like! Help us reach more marketing minds – share this video! What are your experiences in commoditized markets? Tell us in the comments! Become part of The Marketing Blender community – subscribe today!
 
#ValueProposition #MarketStrategy #CompetitiveEdge #BrandBuilding

Effective Marketing for Software VARs

Stop leaving money on the table! In this dynamic episode of The Marketing Blender Show, your co-hosts Dacia and Daisy crack the code on effective marketing strategies specifically for VARs. 
Discover the power of clear Positioning, the strength of Niche Specialization, and how to perfectly align your marketing with your Customer Experience. We dive deep into leveraging MarketingDevelopmentFunds (MDF), building essential SalesAndMarketingAssets, and navigating the crucial Technology Provider Relationships. Tune in to unlock the secrets to maximizing your impact and driving serious growth!
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#MarketingForVARs #ValueAddedReseller #ChannelMarketing #MDF #SalesEnablement #CustomerExperience #MarketingStrategy

Optimizing B2B Sales Funnels

Ready to supercharge your B2B sales funnel? 🚀
In this power-packed episode of The Marketing Blender Show, your hosts Dacia and Daisy crack the code to optimizing the bottom of your funnel where it truly counts – revenue!
We're diving deep into the crucial mindset shifts needed for sales success, including ditching personal money hang-ups and mastering value-driven conversations. Learn how to maintain a disciplined sales rhythm, pinpoint exactly where your funnel is leaking leads, and leverage your CRM like a pro.
Discover the secrets of effective lead scoring and the vital role marketing plays in fueling your sales engine. Plus, we'll share actionable strategies for maintaining momentum, nailing your follow-up, and making smart, data-backed decisions that lead to scalable revenue growth.
Don't miss out on this goldmine of practical tips to enhance your sales processes and close more deals, faster!
👍 Loved these insights? Hit that Like button, Share this with your team, Subscribe for more game-changing strategies, and tell us in the Comments: what's your biggest bottom-of-funnel challenge?
#B2BSalesFunnel #SalesOptimization #RevenueGrowth #LeadScoring #CRMEfficiency #MarketingAndSales #SalesStrategy #BusinessGrowth #TheMarketingBlenderShow #ActionableInsights

Effective Marketing for Nonprofits

Are you ready to amplify your nonprofit's impact?
Join Dacia and Daisy on the Marketing Blender Show as they dive deep into the marketing tactics that truly move the needle. In this episode, you'll discover why the right donor management system is crucial and how to effectively communicate with diverse audiences. They explore the power of focusing on outcomes over activities, share tips for impactful video storytelling 🎬, reveal strategies for prioritizing efforts for maximum results, and offer key insights into branding, messaging, and proving ROI in the nonprofit sector. 
Learn from real-world examples from organizations like Ronald McDonald House and Team Rubicon. Get actionable advice and practical strategies you can implement today!
Don't forget to Like this video if you learned something new! Subscribe and hit the Notification Bell 🔔 so you never miss an episode, and please Share to help spread the knowledge!
🌐 Connect with Dacia & Daisy:💼 LinkedIn: Dacia Coffey - https://www.linkedin.com/in/daciacoffey/💼 LinkedIn: Daisy McCarty- https://www.linkedin.com/in/daisymccarty/
#NonprofitMarketing #MarketingStrategy #TheMarketingBlenderShow #DonorManagement #NonprofitCommunications #Storytelling #VideoMarketing #NonprofitImpact #Branding #Messaging #MarketingROI #DaciaCoffey #DaisyMcCarty #RonaldMcDonaldHouse #TeamRubicon

Is Marketing Broken? with Carlos Hidalgo

Is B2B Marketing Broken? Dive Deep with Carlos Hidalgo! 🤯
Join Daisy McCarty and special guest Carlos Hidalgo, a seasoned Fractional CMO at Marketing Blender, as they tackle the burning question: Is B2B marketing truly broken? 💥
In this eye-opening episode of the Marketing Blender Show, we cut through the noise and address the real challenges facing B2B marketers today. From the perils of #ShinyObjectSyndrome to the critical need for strategic alignment, Carlos draws on his 30 years of experience to deliver actionable insights. Discover how to shift your focus from fleeting tactics to sustainable strategies that resonate with your customers. 🚀
We explore:➡️ The crucial link between understanding customer needs and driving revenue.➡️ How to effectively align marketing and sales for a seamless customer experience.➡️ The transformative (and sometimes tricky) role of AI in content creation.➡️ The enduring fundamentals of content marketing in a digital age.➡️ And why a cohesive strategy is non-negotiable for long-term growth.
Don't miss this in-depth conversation that will challenge your perspectives and equip you with the tools to revolutionize your B2B marketing approach! 📈
Enjoyed this episode? Please LIKE, COMMENT, SUBSCRIBE, and SHARE to help us reach more B2B marketers!
Let us know your thoughts in the comments below! 👇 
 
🌐 Connect with us:https://www.linkedin.com/in/daisymccarty/https://www.linkedin.com/in/carlosahidalgo/
#MarketingBlenderShow #B2BMarketingInsights #MarketingStrategy