The Marketing Blender Show

Is Marketing Broken? with Carlos Hidalgo

Is B2B Marketing Broken? Dive Deep with Carlos Hidalgo! 🤯
Join Daisy McCarty and special guest Carlos Hidalgo, a seasoned Fractional CMO at Marketing Blender, as they tackle the burning question: Is B2B marketing truly broken? 💥
In this eye-opening episode of the Marketing Blender Show, we cut through the noise and address the real challenges facing B2B marketers today. From the perils of #ShinyObjectSyndrome to the critical need for strategic alignment, Carlos draws on his 30 years of experience to deliver actionable insights. Discover how to shift your focus from fleeting tactics to sustainable strategies that resonate with your customers. 🚀
We explore:➡️ The crucial link between understanding customer needs and driving revenue.➡️ How to effectively align marketing and sales for a seamless customer experience.➡️ The transformative (and sometimes tricky) role of AI in content creation.➡️ The enduring fundamentals of content marketing in a digital age.➡️ And why a cohesive strategy is non-negotiable for long-term growth.
Don't miss this in-depth conversation that will challenge your perspectives and equip you with the tools to revolutionize your B2B marketing approach! 📈
Enjoyed this episode? Please LIKE, COMMENT, SUBSCRIBE, and SHARE to help us reach more B2B marketers!
Let us know your thoughts in the comments below! 👇 
 
🌐 Connect with us:https://www.linkedin.com/in/daisymccarty/https://www.linkedin.com/in/carlosahidalgo/
#MarketingBlenderShow #B2BMarketingInsights #MarketingStrategy

The Growth Mandate for B2B CMOs with Carlos Hidalgo

Hello and Welcome Back to The Marketing Blender Show! In today's episode, we're diving deep into the growth mandate for B2B CMOs. 
Join Daisy McCarty as she welcomes Carlos Hidalgo, a fractional CMO, to unpack how to truly drive results. Get ready to unlock the secrets to leveraging customer insights, building a magnetic brand, and aligning sales & marketing for explosive results. Carlos drops hard-hitting stats and real-world stories that will transform how you approach your role. Don't miss this masterclass on navigating the CMO's crucial relationship with sales and finance! 🔥 
Watch now and elevate your marketing game! 
If you found this episode valuable, please like, subscribe, comment, and share to help us reach more marketing professionals!
 
🌐 Connect with us:https://www.linkedin.com/in/daisymccarty/https://www.linkedin.com/in/carlosahidalgo/
#B2BMarketing #CMO #MarketingStrategy #GrowthHacks

What Every Business Needs to Know about AI in 2025 with Sina Azmoudeh

Hold onto your hats, folks! The AI revolution is HERE, and it's not waiting for anyone. 
On this electrifying episode of The Marketing Blender Show, Dacia Coffey and the brilliant Sina Azmoudeh pull back the curtain on the AI tidal wave crashing into businesses by 2025. Forget what you think you know about AI. We're talking real disruption: coding jobs vanishing, AI designing the brains of tomorrow's tech (Nvidia chips, anyone?), and a total overhaul of how businesses operate. Sina, a storytelling maestro and marketing powerhouse, reveals how to navigate this wild new world, proving that even in the age of algorithms, human connection still reigns supreme. 
Get ready for a dose of reality, practical AI tools you can use today, and a wake-up call on how AI will reshape your life. Are you ready to blend the future into your marketing mix? 
If you found this episode mind-blowing, please like, subscribe, and share it with your network! 

How to Build High Conversion Funnels in B2B Marketing with Sina Azmoudeh

Hello and welcome back to The Marketing Blender Show! In this episode, Dacia Coffey and award-winning filmmaker, marketing strategist and CMO, Sina Azmoudeh, deliver actionable insights on building high-performing B2B marketing funnels that deliver rapid ROI. 
In this episode, you'll discover how to:👉 Drive impactful top-of-funnel awareness to attract your ideal customer.👉Craft engaging mid-funnel educational content that builds trust and establishes authority.👉Leverage powerful stories and customer reviews to boost bottom-of-funnel conversions and close deals. 👉Plus, Sina shares his proven strategies for optimizing email cadence and content strategy, turning leads into loyal customers. 
Learn how to use storytelling, education, and social proof to drive conversions. Don't miss this opportunity to transform your marketing results!
Did you find these funnel-building secrets helpful? If so, smash that like button and let us know in the comments! 
Want more expert marketing insights? Subscribe to The Marketing Blender Show and never miss an episode. And if you know someone who needs to level up their B2B marketing, share this episode with them! 
🌐 Connect with Dacia & Sina:https://www.linkedin.com/in/daciacoffey/https://www.linkedin.com/in/sinaazmoudeh/---------------------------------------
#B2BMarketing #MarketingFunnel #LeadGeneration #ConversionRateOptimization #ContentMarketing #DigitalMarketing #MarketingStrategy #SalesFunnel #MarketingTips #MarketingAdvice #BusinessGrowth #SinaAzmoudeh #DaciaCoffey #TheMarketingBlenderShow #ROI #CustomerReviews #Storytelling #EmailMarketing

Why Curiosity Is a CMO's Superpower with Crystal Jones

What if the secret to marketing success wasn't a new tactic, but a mindset? 🤯 
On this episode of The Marketing Blender Show, Dacia Coffey and CMO Crystal Jones discuss why curiosity is a chief marketing officer's most valuable asset. They share practical tips for cultivating curiosity, fostering deeper connections, and embracing the unknown. 
Learn how to move beyond surface-level tactics and tap into the real power of understanding people. Tune in and get ready to transform your approach to marketing!
Loved this episode? Make sure to LIKE, SUBSCRIBE, and SHARE the knowledge with your colleagues and friends!
#Marketing #B2BMarketing #MarketingStrategy #MarketingMindset #CuriousCMO #PeopleOverTactics #InnovationInMarketing #LeadershipSkills #TheMarketingBlender #CrystalJones #DaciaCoffey _____________________________🌐 Connect with Dacia & Crystal:https://www.linkedin.com/in/daciacoffey/https://www.linkedin.com/in/crystaljones2

The Importance of Trust Between a CMO and CEO with Crystal Jones

Ever wonder why Marketing sometimes gets a bad rap? 🤔 
In this episode of The Marketing Blender Show, host Dacia Coffey and CMO Crystal Jones dive deep into the crucial relationship between CEOs and CMOs. They unpack why a lack of trust often exists and how to fix it! Crystal, who's led marketing for both startups and billion-dollar companies, shares actionable strategies for aligning marketing with business outcomes, speaking the language of business (not just "marketing speak!"), and fostering transparent communication. 
Learn how to build a strong leadership team, navigate tough conversations, and prove Marketing's value beyond just being a cost center. This is a MUST-WATCH for any CEO or CMO looking to level up their collaboration and drive REAL growth.
Want more expert marketing advice like this? Hit the Like button, subscribe to Marketing Blender so you don't miss an episode, and share this video with anyone who could benefit from these strategies!_____________________________
🌐 Connect with Dacia & Crystal:https://www.linkedin.com/in/daciacoffey/https://www.linkedin.com/in/crystaljones2
#CEOCMOAlignment #MarketingLeadership #BuildingTrust #BusinessGrowth #StrategicMarketing #TransparencyInLeadership #TheMarketingBlenderShow #DaciaCoffey #CrystalJones #Marketing #B2BMarketing #MarketingStrategy #MarketingTactics

The Truth About Sales Superstars with Mark Hunter | Part Two

🚀 Want to future-proof your business?  Join Dacia and special guest Mark Hunter as they decode the secrets to KILLER marketing and sales strategies! 🚀
Hello and welcome back to The Marketing Blender Show!
In this can't-miss episode, we're taking a MACRO view of what's working right now and what you need to prepare for in the next 12-18 months.  We're talking proactive strategies to stay ahead of the curve, the power of sales superstars, and how to build a rock-solid sales team that crushes goals.
Ever wonder why some businesses THRIVE while others struggle?  We'll reveal why CEO and owner involvement in the sales process is absolutely crucial, how to forge genuine connections with clients, and how to leverage the best of social media AND personal interactions to fuel explosive growth.
Plus, we'll dive deep into:- The magic of a consistent, structured sales process (and how to create one!)- Nurturing those leads like gold (because they are!)- Why a multi-faceted marketing approach is non-negotiable- The absolute necessity of follow-ups (seriously, don't skip this!)- Maintaining that winning momentum, even when the economy throws curveballs
Ready to level up your business game?  Hit play now!  This is one episode you WON'T want to miss.
🌐 Connect with Dacia & Mark:https://www.linkedin.com/in/daciacoffey/https://www.linkedin.com/in/markhunter/
🌐 Be sure to visit Mark's website and tune in to his podcast for more valuable insights!💻 https://thesaleshunter.com/🎙  https://thesaleshunter.com/podcast/___
#MarketingStrategies #SalesTips #BusinessGrowth #CEOLife #SalesTeam #LeadGeneration #SocialMediaMarketing #RelationshipMarketing #SalesProcess #BusinessStrategy #Entrepreneurship #FutureOfSales #MarketingTrends #SalesMotivation #GetTheEdge #TheMarketingBlenderShow

Sales Mapping and the Buyer Journey

Hello and welcome back to The Marketing Blender Show!
In this episode, hosts Dacia and Daisy delve into sales mapping and the buyer's journey, discussing how aligning sales and marketing efforts can lead to significant ROI. 
They emphasize understanding buyer personas and tailoring tactics to meet the buyers' goals and preferences. Key topics include reducing risk, creating customized experiences, and using the 'sales mapping' process to design a seamless buyer journey that avoids common pitfalls. Additionally, they provide practical steps for generating interest, building trust, and closing deals. The episode includes a comprehensive list of B2B sales mapping tactics available in the show notes. 
Don't miss out on tips for optimizing your marketing plan and sales strategies!
___________________________________________
This is our Sales Mapping Checklist:
Awareness - Generate Interest
- Social Media (LinkedIn, sometimes FB and YouTube - IG B2C, Twitter, Pinterest, Reddit, etc.)- Amazon - Direct outreach (cold calling, cold emailing or direct messaging)- Public Relations (press releases, earned media, etc.)- Membership and sponsorship in professional organizations- Speaking engagements (live, in-person or remote, lunch & learns, presentations, workshops)- Trade shows and industry events- Forum conversation participation - Referral Requests/Peer Introductions- CEO Thought Leadership Articles- Guest speaking on podcasts- Paid digital ads (Google ads, social media boosted content and ads, radio)- Print ads (only if the budget allows it)- Direct Mail (Account Based Marketing)- Organic SEO (blogs and landing pages)- Guest blogging
Consideration - Build Trust
- Email Nurture (newsletters or email sequences)- Presentations | Webinars | Round Tables - Co-Promotion with Partners - Comparison matrix- Infographic- Questionnaires - Assessments - Checklists- Demos (decks and videos)- Explainer video - ROI Analysis - Website - Testimonials (LinkedIn recommendations, Google reviews, video testimonials, etc.)- Case Studies (written, video)- Sell Sheets (product one-pagers)- eBooks or Reports - White papers- Industry reports- Template - Analyst Relations 
Decision - Close the Deal
- Use case exploration - Budgetary estimate- Audits | Reviews |Assessments- RFPs | Bids | Proposals- Pilot programs

Unlocking Sales and Marketing Synergy with Mark Hunter | Part 1

Hey everybody!Welcome back and Happy 2025! In this episode of the Marketing Blender Show, host Dacia Coffey sits down with Mark Hunter, also known as The Sales Hunter, to discuss the integration of sales and marketing, common misunderstandings, and effective strategies for building a cohesive buyer's journey. They delve into the importance of communication, the distinct roles of sales and marketing, the need for aligned KPIs, and effective lead management. 
The discussion highlights the value of maintaining strong relationships after the initial sale and leveraging referrals for sustainable business growth. Tune in for insightful tips and best practices that can revolutionize your sales and marketing efforts.
Here are some of the key takeaways you won't want to miss:📍Why breaking down the silos between sales and marketing is crucial for success.📍The importance of understanding your buyer's journey and aligning your messaging throughout.📍How to leverage marketing automation to nurture leads and qualify them for sales.📍The power of social selling and building relationships with potential customers.📍Why focusing on value is essential for closing deals in today's competitive market.
This episode is jam-packed with actionable insights and practical tips that will help you transform your sales and marketing efforts.
But wait, there's more!
We also cover a ton of other great content, including:➡️ The myth of the "natural-born salesperson" (spoiler alert: it's a myth!)➡️ How to avoid the dreaded "sales ghosting" phenomenon.➡️ Why price shouldn't be your primary selling point.➡️ The importance of creating an emotional connection with your customers.➡️ How to leverage data and analytics to improve your sales and marketing strategies.
Whether you're a seasoned sales professional or just starting out, this episode is a must-watch!
Hit that play button and get ready to take your sales and marketing game to the next level!
P.S. Be sure to subscribe to The Marketing Blender Show for more insightful interviews and marketing tips!
_______________________________________________________________________Timestamps ⏰00:00 Introduction and Referral Story00:35 Welcome to the Marketing Blender Show01:17 Mark Hunter's Sales Journey02:27 The Importance of Communication in Sales and Marketing04:19 Aligning Sales and Marketing KPIs08:01 The Role of Marketing in Modern Sales08:57 Defining and Handling Leads12:24 The Essence of Timely Sales Follow-Up18:27 Delivering Value Through Marketing18:35 The Role of Social Selling20:35 Defining Your Target Market21:28 Streamlining the Sales Process25:46 Creating Emotional Experiences in Sales29:49 The Importance of Marketing Analytics33:54 Opening the Relationship, Not Closing the Sale35:32 Conclusion and Next Steps

Best Practices for B2B Webinar Marketing

Hello and welcome back to the Marketing Blender Show! 👋
Are you tired of webinars that fall flat and fail to generate leads?
If so, you're not alone. Many B2B marketers struggle to create webinars that captivate their audience and drive real results. But don't worry, because we're here to help!
In this episode, Dacia and Daisy share their proven best practices for B2B webinar success. We'll cover everything from choosing a compelling topic and crafting an irresistible title to maximizing audience engagement and leveraging your webinar for long-term lead generation.
Here's what you'll learn:➡️ How to choose a HOT topic and craft an irresistible title➡️ The key to defining your webinar's goal and audience➡️ Essential dos and don'ts for webinar planning and execution➡️ How to maximize audience engagement and retention➡️ Tips for leveraging your webinar for long-term lead generationPlus, a real-world case study and a FREE checklist(psst.. you can find it below)!
Don't miss out on these valuable insights! Hit that subscribe button and become a webinar master. 💻
🎯Example of Steps for Setting Up a Webinar:- Select Topic (and create a compelling title)- Identify any co-presenters - Choose a date/time - Purchase Zoom webinar package ($690 for a 1 year subscription) - Set up registration on Zoom - Brand the Zoom webinar portal- Create speaker bio (including headshot)- Document Key Points for Presentation - Select Image for social media - LinkedIn event setup (landing page) - Boost webinar post on social media- Create and design slide deck- Build question set and polls to engage audience (Yes/No questions) - Build workflow to pull marketing contacts into CRM- Create and schedule pre-event email/messages (create versions for copromotion partners to send out as well)- Do LinkedIn posting and boosting- Send LinkedIn Invitations (including bulk invites) - Create and send post-event email follow up with the replay and deck- Add webinar recording to website (landing page and form)- Pull transcript and pull snippets for social media marketing- Advertise availability of the webinar recording
#B2BMarketing #WebinarMarketing #LeadGeneration #ContentMarketing #themarketingblender 
Watch now 👉 https://youtu.be/4UCSuzhwalI